Why Aston Martin Has A License To Thrill

bond2_luxury-cars

“When you’re headed back in time…”

English cars have that distinguished cache of opulence, workmanship, and luxury. They are terribly aristocratic. Their names roll of the tongue effortlessly such as Jaguar, Rolls Royce, Bentley, and even the Range Rover. No car has as much charm however as Aston Martin, the one vehicle which since the early Sixties has a license to thrill.

As the authors of this article, we have had the pleasure of working for prestigious brands such as Gucci, Jaguar, Bentley and Range Rover. Even if we too are smitten by Aston Martin our analyses of luxury brand management have taken us into the realm of mega yachts.

Our research in this field has been extensive. We’ve been up close and personal with High Net Worth Individuals and recognize that the discerning consumer is the most demanding of them all. The brands which serve this distinguished segment recognize that their exclusivity harnesses the power of fantasy coupled to the practical reality of providing an outstanding product coupled to stellar post-sales service.

Success in the luxury automobile sector is predicated on pedigree, craftsmanship and a limited production. Perhaps this is why Aston Martin is one of the best examples of the genre. Super heroes and glamourous women demand cars with rotating license plates. Their extras may not be missile launchers and automated machine guns, but they can include built in bars, top of the line audio equipment, and a walnut lined dash board. The upholstery will undoubtedly leather softer than a baby’s bottom.

girls_luxury-cars

“Because you have a license to thrill…”

R.L. Polk and Company, a global automotive information and marketing firm confirms that cars in this class cost +$100K. A tidy sum to be sure however, money is never an issue with this crowd. For them it’s romance, distinctiveness, and above all standing out from the common herd.

So who actually buys an Aston Martin? Well for one thing, James Bond in any incarnation gets them for free. Call him the perfect brand ambassador for one of the sexiest cars on wheels. Put an Aston Martin in any Bond film and you generate immediate interest.

Studies indicate that your typical Aston Martin buyer is male, late 30s-early 40s, successful, and is extremely image conscious. They may have a partner or not. They thrill to adventure and if possible would probably re-enact the last part of SkyFall.

Considering the above persona, the makeup of a typical Aston Martin customer.is a male (no gender discrimination intended), in his late 30’s early 40’s, handsome, successful, possibly with an attractive spouse (or if single, a striking companion), possesses a deep knowledge of refined luxury, knows what he wants virtually at any price level, and enjoys adventure, as well as thrives at constant new challenges.

The Showroom Experience
Our research indicates the following treatment will accrue to any individual who steps across the floor of any Aston Martin showroom.

  • Greeted at the door by a brand ambassador; probably introduced to the person running the dealership if more than superficial interest is expressed.
  • Next the prospect is brought up close and personal with the dream machine by specialist who has memorized every detail such as the time it takes to go from 0 to 60 in X seconds.
  • Needless to say, beverages are provided. The type depends on the climate, culture, and customs of the country. We’s like to think that if we were to buy one, we’d be offered a flute of champagne.
  • Next on the menu would be the test drive. This is usually reserved for the second appointment. It can be in the street or better still in a specialized location where the client can really put the petal to the metal.
  • It is unnecessary that the sales process be initiated after the first contact. Sales people in this domain are not pushy. Discretion is paramount here. Take all the details, set up the next appointment. Contact information is kept in the the dealer’s database. Interestingly enough, statistics show that 60% of car purchases took place on the spot on the basis of the presentation and demonstration. Needless to say, sales follow-up takes place within 24 hours.
  • Sales & Delivery
    Sales and delivery invoke another set of procedures. First an appointment is made for the actual delivery date. This can vary depending on special features added to the vehicle or whether the car is a floor model. All customers are congratulated on their good taste by the GM.

    Post sales follow up is crucial now. It is likely that this will be the first time such a client has actually committed to such a car. Therefore, a complete run through on how to handle the care and how it truly functions is called for. Depending on the dealership, the client is offered a token of appreciation.

    How To Exceed Customer Expectations
    Since this client base is far from average, special attention should be paid to gratifying their fantasy. Value propositions prove effective. Listen carefully to the person’s needs and lifestyle. Do not be pushy. Such cars have indeed sold themselves to the client long before they entered the showroom. Choosing your dealership or another is a question of coddling and empathy.

    To indicate that staff must be customer centric is an understatement. Experience proves that dealers of this type are high caliber and understand the nature of human psychology and sound sales tactics. Brands such as the Aston Martin are essentially status symbols.Therefore, if you pardon the expression, your bond must match the client’s expectations. Customer loyalty is always emotional and sometimes irrational.

    In our view, the total customer experience is not an option but rather compulsory. It serves to underscore the allure of the brand. It takes savvy planning, execution and perpetual refinements to make your dealership stand out above the crowd. It’s how you get noticed and remain relevant.

    Article Title: Why Aston Martin Has A License To Thrill
    Authors: James D. Roumeliotis and Petrona J. Joseph

    Photographs: archival, curated by ES

    For further inspiration
    Visit RedHerring Inspiration Board redddherring.tumblr.com

    logoCityblis

    Gents Shirts Jeeves Would Approve Of

    jeans_english-shirts

    “I can’t imagine what Jeeves would make of this get up…”

    Let’s get down to a serious sartorial issue: gents shirts Jeeves would approve of. No, I haven’t been visiting Jamaica again. Gave some shirts to be cleaned and pressed don’t you know? The chappie simply hadn’t a clue. Boiled the bally things. Collars too tight. Sleeves too short. We won’t even talk about the chest. The less said on that score the better.

    So I thought since I am in the metrop, I’ll just trundle over to visit Andy Rowley at Budd Shirtmakers. If anyone knows a thing or too about the perfect English gents shirts, he’s our man. In my humble view, they have been quietly making some of the best in the world. If you love all that is English Trad than you certainly can’t go amiss here. They have gentlemen’s shirts and paraphernalia galore such as cashmere dressing gowns, violet socks, braces, and pigskin gloves in caramel to die for.

    budd_english-shirts

    “When you want shirts fit for a prince…”

    Andrew Rowley is a living embodiment of English understatement. When you visit, put yourself entirely in his hands. He is hospitality incarnate. He won’t try to sell you anything. Budd shirts speak for themselves. Heritage here is more than just collars and cuffs. It’s about craftsmanship, fabulous cloth, and attention to detail.

    If you are going bespoke John or Martin cut the patterns. Once cut, the pieces are sent to Webster’s, where they are sewn. This firm goes back to 1847. I recognise that many people will not go the whole hog. Do not despair. The ready-to-wear shirts are made with the identical detailing as bespoke, with the same cloth, and sewn by the same people. Most ready-to-wear shirts are closed up and the sides sewn together. Not Budd’s ready-to-wear. They use only bespoke techniques. For example, the sleeves are put in separately. You will find these shirts are a delight to wear. Might as well pick up a bakers dozen.

    I am pleased to announce that Budd doesn’t do trendy. If its trendy you want, then there are other cretins to oblige. The body is generous in cut as it should be. If slim is your thing, better give this shop a miss.

    “We don’t do slim-fit shirts because most of our customers wouldn’t get in them,” states Rowley. “So don’t ask for slim cuts or an extra large collar – the company’s standard one hasn’t changed for 26 years. We don’t do fashion statements, only shirts Jeeves would approve of.”

    Although these gents shirts are often underrated because they are not flashy, you would be making a mistake to disregard their outstanding quality. Recently, I bought a brace and gave them a test drive. Well, I was in need thanks to that over zealous zombie who reduced mine to the size of postage stamps.

    I can tell you straight off half a dozen people queried me later that day about the shirt I was wearing. Budd’s does a raspberry Bengal stripe to die for. Looks great with my navy blue Italian knit tie with the red spots. Speaking of ties, Budd’s offers an excellent selection of bow ties, madder silk and Italian knits.

    That’s not all folks! Everyone in the know recognises that Budd makes the best dinner shirts. They even sell the appropriate studs and black tie.

    One of my dear colleagues was smitten with a pair of peccary gloves as soft as butter. I haven’t seen gloves like this in years. Perfect for driving that roadster in English racing green. If you are in need of a dressing gown, best follow the example of Noel Coward. If you desire one in merino navy wool with red piping, it’s currently being featured in the window with your name on it!

    (If you enjoyed this feature article, please click the thumbs up icon and let us know!)

    Article Title: Gents Shirts Jeeves Would Approve Of
    Photographs: (1)tommyton (2)(3) curated by ES

    About The Author
    Andrew Scharf is a regular contributor on style | design | culture | art | food |

    Red Herring |
    is the digital communications agency under the WCW Group brand. Our expertise lies in brand journalism, blogging with the purpose of content creation, sparking emotion. Inspire your audience, which generates action with meaningful results.

    If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

    For further inspiration
    Visit RedHerring at redddherring.tumblr.com

    logoCityblis

    Fashion Under The Volcano

    sica_menswear-naples

    “This is fashion scene is getting ready to blow…”

    Because of its sulfurous reputation not many people come to Naples. I can rattle off a whole list of reasons why this fashion and style capital should draw your immediate attention. Starting with Marinella, the sunshine, and outstanding home cooking and you’ll find yourself on the next plane to the city under the volcano.

    You may claim that you have better things to do than to fly down to Naples in order to buy ties. All the more reason to discuss gents neckwear with Maurizio Marinella. He is affable and his store is charming. If you need further incentive, there are the beautiful women. Think Sophia Loren. Every beautiful woman loves a well-dressed gent who recognizes that fashion means the right tie. It certainly adds panache to any suit. Call it the perfect choreography to good taste.

    Marinella ties have become such a phenomenon, that more than one luxury group has proposed to buy this establishment. Fortunately, he has not succumbed. Berlutti and Moyat might be new editions to the “brand is mightier than the sword” way of branding, but Maurizio Marinella doesn’t believe this is the way forward.

    He is a gentleman who knows that quality cannot be mass produced and prefers to maintain the highest standards. His shop sits in the Chaia district, which is the chicest neighborhood in the city. His grandfather opened this boutique in 1914. Now, you can’t beat that for genuine heritage.

    “We grow up with the fear that we will be considered people who only have mandolins, make pizza and mozzarella”, states Maurizio. “But actually I, and many others like me, show that there is also a Naples that produces, that works, that gets up at six in the morning, and still manages to be successful on an international level.”

    nap2_italian-menswear

    “Where shopping is always paradise…”

    Unlike other manufacturers of ties, his are clearly in another league. The rich and the famous have all paid house calls: Bill Clinton, Luchino Visconti, Aristotle Onassis, Gabriele D’Annunzio, John Fitzgerald Kennedy, and Giovanni Agnelli.

    His business is a lesson in sustainability. Call it “Small is Beautiful”. Why tamper with excellence? Many pundits have asked him why he doesn’t open a chain of boutiques to satisfy global demand.

    “Because I am a craftsman and I wish to remain a craftsman”, replies Maurizio Marinella. “I am not interested in large numbers and I would rather keep the tradition alive and fruitful, together with the magic that accompanies it.”

    square_italian-menswear

    “Because panache is Neapolitan style…”

    Considering the price of a tie from Hermes, I wondered how much does a Marinella cost? The answer is surprising: “Between 80 and 90 euros”, he said. “Less than many ties produced industrially by some of the great names of Italian and French fashion.”

    I wondered, is it possible to survive on just selling ties? The answer is a demonstrative “yes”. There’s an attitude you can count on. I won’t suggest that you throw out your current tie collection, but I would give serious consideration to giving them to charity and heading off to Naples. The firm also does some rather nice cuff links. Still need another reason to fly down to Naples? Capri is just a stone’s throw across the bay and is picture perfect.

    (If you enjoyed this post, please click the thumbs up icon and let us know!)

    Article Title: Fashion Under The Volcano
    Photographs: curated by ES

    About The Author
    Andrew Scharf is a regular contributor on style | design | culture | art | food |

    Red Herring |
    is the digital communications agency under the WCW Group brand. Our expertise lies in brand journalism, blogging with the purpose of content creation, sparking emotion. Inspire your audience, which generates action with meaningful results.

    If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

    For further inspiration
    Visit RedHerring at redddherring.tumblr.com

    logoCityblis

    Shifting Your Career Into The Fast Lane

    fer_career-advice

    “When revving up to go…”

    Learning how to shift your career into the fast lane is this season’s must have. It’s almost like taking your new Ferrari for a spin. Why stay stuck in traffic? Get your heart and brain to work in harmony, and you’ll fly down the highway of professional life. Forget fighting your inner demons.

    Take Nasruddin for example, the consummate Formula 1 mechanic. To help his clients surmount the challenges of today’s business environment, he has taken to harnessing some rather unusual techniques to instigate career change. With this purpose in mind, he escorts them to an oasis in the desert. On the way, he speaks about the need for a strategic approach to personal brand management and career change.

    Once at the oasis, they refresh themselves. The client then explains his dilemma. Nasruddin listens intently. He says nothing, but gets up and walks over to the well. He spends the next 15 minutes lowering a bucket on a rope into the shaft to retrieve water. His client is perplexed. This is not the type of career advice that someone expects.

    thought_career-advice

    “Sometimes with the best intentions, we can loose our marbles…”

    Yet, Nasruddin persists. He literally stands at the well in the blazing light for hours. He repeats this simple action of lowering and raising the water bucket. While doing so, he laughs like a hyena. At a certain point, intense frustration sets in and the client walks away. Even Nasruddin’s donkey begins to wonder. Perhaps, this career specialist has been in the sun too long. Later at the caravanserai over a cup of mint tea, Nasruddin meets up with his client again as priorly arranged. The time has come for smart talk. He begins by explaining why his donkey’s reaction makes him a genuine jackass.

    Nasruddin was of course, really addressing us, our anxieties and insecurity. We are so used to hearing the usual recitation of what are the rules to succeed that we fail to consider alternatives. We are also trapped by our emotions and do not comprehend what it takes to tango with authority. The jackass is a metaphor for our minds trapped by unbridled emotions.

    On closer observation, we learn that our overly calibrated intellects see the rope binds the bucket. What we fail to recognize is that our senses represent the bucket. The rope constrains our ability to act irrationally. Uncontrolled emotions generate action with negative consequences. Only when we let go, do issues get resolved concretely. When the music swings your are caught up in the rhythm without thought. Your mind is free to release its creativity on the dance floor.

    start_career-advice

    “We all have to start some where…”

    Remember, the Self is independent of possession and transgression. It recognizes that in reality we cannot shape the conditions of the job market. Emotions however, rock our stature. We become possessed by our feelings and they become the master not ourselves. The end result is that we bob up and down on the river of fortune.

    The water bucket does not determine its own movements. It is controlled by the rope of the mind. Similarly, the factors shaping career management are within our grasp. We must avoid ignorance, attachment, and grasping. Like waves at the seashore, we must go beyond the obvious. Learning to compete is the art of letting go so you can do what you do best, namely be your self.

    As the second round of mint tea is being poured, we are now positioned to transcend our self imposed limitations. Helping others, Nasruddin explains, starts by first helping ourselves.

    “Once we are on the way, we are positioned to extending our insight to others. This demonstrates true nobility of character”, he stipulated. As a great Tibetan sage once said, “The more we help others to ford the river of life, the more happiness we feel with our own being and a remarkable sense of purpose”.

    (If you enjoyed our article, please click the thumbs up icon and let us know! Be social & share.)

    Article Title: Shifting Your Career Into The Fast Lane
    Photograph: curated by ES

    About The Author
    Andrew Scharf is a regular contributor on |Career Management | Personal Brand Management | Talent Development | MBA Admissions

    Let Careo start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

    As Mahatma Gandhi stated, “In a gentle way, you can shake the world”.

    For further inspiration
    Visit Whitefield Consulting Worldwide

    logo

    How 2 Beat The Interview

    boots_interview-training

    “Because you’re waiting for the sun…”

    An interview can feel like the Spanish Inquisition. So how do you proceed? By understanding human psychology. Learn how to drive the interview. In any interview scenario, focus your strategy on selling the product. Scupper the idea of getting up close and personal.

    Most people get stressed out of their heads by the interview. Simply put, nobody wants to feel that they are standing up to a police grilling. Some of the questions are classics and others are positioned to psyche you out such as Tell me about your favorite lost weekend and why? Start by by analyzing the interview process. When the interview is broken down into components, it will no longer feel like torture. It will feel like high stakes poker. Swallowing a cocktail of Rescue and Grey Goose on ice won’t give you courage. Solid coaching and practice will.

    Let’s start by deconstructing the interview inquisition. First, there are no thumbscrews. It is a battle of wits and chemistry. You might be a rhetorician like Seneca, but if there is no sale, you loose the game. Keep your objective in mind. Examine your motives. Play the interview as a game. Your success lies in the details. However, do not drown the interviewer with unnecessary minutia. Lay out clear points. Imagine you work at Cartier showcasing prospective clients precious stones.

    To hit your target, know the parameters, i.e. the added value you can deliver. Vary your message delivery. This sends a clear signal to the interviewer that you understand the game and its arcane rules of selection. There are volumes written on strategic interviewing. Familiarize yourself with some techniques. Research the position you are seeking. Know the title and the job function. Match your experience to the firm’s wish list.

    inter_interview-training

    “Remember, first impressions count…”

    Last week, we had a client who was interviewing with a major player in cosmetics. He already anticipated one of the key questions: Why would a guy want to work in cosmetics? The position in merchandising was to promote a woman’s beauty products.

    This question is challenging and makes several assumptions. First, can a man really know about beauty creams? In fairness to his quick study prior to the interview, he understood his handicap. He also had to prove why he was the best person the firm could select for this posting. The interviewer’s intention would be to get him flustered.

    Providing he was tops, he stood a chance. However, what happens when the interviewer has made up his or her mind before the interview. No one can “win” in a scenario where the result is predetermined. This is why we always counsel clients: address your worst fear, then go forward with confidence.

    job_interview-training

    “Sure, I’ll take the job…”

    Interviewing well demands intense prep. It means practice. It implies finding your stride under pressure. Another “faux pas” is first impressions. Presentation is not superficial. Body piercings may be all the rage in the hood but not at an interview. Life is a game. Do not focus on the consequences. Relax. Master your brief and leave the outcome to the Big Boss. If you do so, you will get the results you seek.

    May the force be with you.

    If you enjoyed this post, please click the thumbs up icon. Be social & share!

    Article Title: How 2 Beat The Interview
    Photographs: (1)szshap (2)gentlemenofthestreet (3)uh-la-la-land

    About The Author
    Andrew Scharf is a regular contributor on | MBA Admissions | Career Management | Personal Brand Management | Talent Development | Life & Career Coaching |

    Let Careo start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

    As Mahatma Gandhi stated, “In a gentle way, you can shake the world”.

    For further inspiration
    Visit Whitefield Consulting Worldwide

    logo

    How To Unlock Your Career Potential

    career_career-advice

    “When you’re confident…”

    Unlocking your career potential is more than fumbling for the keys in your pocket. There’s no magic rabbit hole to jump down either. Our career advice is to start with some serious attitudinal change to get your act together. The first rule is be patient and remain positive. This chestnut can not be overstated.

    Rule 1: Negativity is your own worst nemesis not the sluggish job market, bad weather, nor that it is hard to make ends meet.

    Rule 2: Be diligent. That’s right, persistence counts. Do your homework and stop comparing yourself to others. Unlocking your true career potential should mean doing something you really love. You won’t find a new career brooding alone and starring at your computer screen. Seek assistance and counsel. Real friends and family can be just the ticket to get you to laugh. Lighten up and you won’t feel the world is your burden to bear alone.

    Rule 3: Start enjoying your life now, not tomorrow. Family and friends are not forever. Remember, you are not your life situation. If you haven’t learned to meditate, this is a great reason to do so. Keeping your sanity has no price tag. Learn to sing the Sri Mahisasuramardini Stotram. This chant has bags of positive energy.

    paint_career-advice

    “When you’re ready to break out of your cubicle…”

    Rule 4: When you do get get an interview: show up on time, dress smart, be alert. Let future employers know your true added value. This entails concise communications and clarity. Demonstrate how you can be part of the team and benefit the organization. Remember, employers want to know that they are getting value for money.

    Rule 5: Don’t under estimate first impressions. Deliver the goods and the job is yours. A great haircut and fabulous suit will lift your morale.

    Rule 6: Nurture your personal brand. Yes, this means social media. A traditional CV is just a starting point. Today, social media has revolutionized the job search and the methodology for reaching out to potential enterprises. You need not work every social media channel but before you choose which ones to navigate give serious consideration to LinkedIn, Facebook, Twitter, and Google hangouts. Some people even use YouTube. If you go this route, don’t come across as an amateur.

    ankle_career-advice

    “Because you refuse to believe that summer is really over…”

    Rule 7: Showcase a portfolio of achievements with photographs and documents of what you have done. Make it attractive and engaging. Portfolios are not just for creative types. They are for everyone and underscore high seriousness, attention to detail, and initiative.

    Rule 8: Never stop learning. Engaging in non job search activities will boost your spirits. Sign up for that class in Italian you always dreamed of, learn to play the guitar, buy yourself a Leica and take pictures in Paris, study with a pizzaiola in Naples. Above all, give yourself projects to keep your mind engaged and productive when you are searching.

    Rule 9: If you can, get extra credentials or certificates to enhance your skill sets. Sure, it’s an investment, but it’s sounder than nail biting. Nobody is too old or young to learn. Qualifications in today’s job market matter. Constant learning is par for any professional geared to excellence and self empowerment.

    Rule 10: To unlock your true potential requires discipline, but it also demands the right mental attitude. Equip yourself with relevant strategies to create a fulfilling career. Work should not be just a means to an end. Everyone has to feel that what they do does matter. Everyone has something to offer. So do you!

    Rule 11: “May the force be with you.”

    If you enjoyed this post, please click the thumbs up icon. Be social & share!

    Article Title: How To Unlock Your Career Potential
    Photographs: curated by ES

    About The Author
    Andrew Scharf is a regular contributor on | MBA Admissions | Career Management | Personal Brand Management | Talent Development | Life & Career Coaching |

    Let us start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

    As Mahatma Gandhi stated, “In a gentle way, you can shake the world”.

    For further inspiration
    Visit Whitefield Consulting Worldwide

    logo

    Steppin’ Out Preppy In Batignolles

    blck_preppy-style

    “There’s no better way to start your day…”

    My cousin Muffy says, “shopping preppy can be so G&T”. Well Muffy, up here in Batignolles sandwiched between Place de Clichy and the railroad corridor from St. Lazare sits a treasure trove. This neighborhood features everything from artisal Norman cider to industrial design objects. I even spied one chap flogging vintage Alpine clothing from the Fifties. You can’t get more preppy than that. I even sourced a proper bottle for our uncle, Alfred at the hottest wineshop in Paris at the moment, L’Ebeniste.

    It’s all so Ivy style, I recommend wearing your camel duffle coat if you are feeling a bit chilly. You know, the one Monty wore when he was parading around North Africa. There’s one chap here named Bruce, and he literally lives in his while serenading his English bull dog pup Gladstone. On Saturdays, the organic market is full swing on the Boulevard du Batignolles. All the preppies in Paris have gone bio. They have an outstanding selection of organic fruit & vegetables, home baked breads, and goat cheeses wrapped in chestnut leaves.

    There is even one cove selling hot potato pancakes whilst another fellow deals in fair trade hot chocolate. This stuff is syrupy thick and just the ticket on damp autumnal mornings. You can even buy alpaca cardigans from Peru to go with the felt Fedora you just bought to cut an extra dash. Jimi Hendrix would have felt right at home in this quarter wailing away from a rooftop swathed in a cloud of purple haze.

    ral_preppy-style

    “When your world is inspired by all things preppy…”

    The local cafes and mood indigo restaurants are all packed out with preppy hipsters flaunting their shades no matter how gray the sky gets. How appropriate for Paris. Oddly enough, on the terrace where I was sitting with an espresso, I could hear wafting out of an open window, one of my absolutely favourite jazz records, Parole e Musica recorded by Helen Merrill for RCA Italiana in 1960. This record conjures up the ambiance of La Dolce Vita.

    The record is quite unique. Originally, it was cut for an Italian television programme entitled, “Moderato Swing” with Piero Umiliani and his orchestra. Each melody is prefaced by the voice of Fernando Caiati. His voice is unctuous and has the cadence of the young Marcello Mastrianni. Hearing him speak a portion of the lyrics before each song is sung, and you feel you are wandering the streets of Travestere with the whole Fellini atmosphere in tow.

    Today, there are not many people who remember this recording gem or for that matter Helen Merrill. She cut her teeth in 1955 with Clifford Brown and Oscar Pettiford with arrangements by Quincy Jones. All the songs on Parole are classics. However, they remain fresh and seductive.

    Just take that old chestnut, “Night and Day”. The vibe resonates like stars on the cusp of the solstice. Her signature trait is the intelligence her voice carries. Contemporary jazz singers such as Diana Krall and Melody Gadot would not be possible without her legacy. Before I get too carried away on jazz, let us return to the sartorial concerns of this neighborhood’s denizens.

    A recent phenomena is the craze for watercolor Ikat shirts and dresses. Traditionally, worn in Indonesia and India, they are now spotted on the backs of men and women wanting to add a French Touch to the autumnal vibe. The hot colors are so plush, don’t you know! Even the Le Monde pointed out wearing this fabric adds just the right splash of insouciance.

    tif_preppy-style

    “Because breakfast will never be the same…”

    One dear stylish friend I was with couldn’t resist one shop on Place Felix Eboue and snatched up a clutch of vintage silk shirts in mustard and emerald to match an Ikat skirt. She has that preppy Parisienne knack for putting together new and vintage to create that je ne said quoi attitude. The fact that she has legs like a racehorse and also plays polo is besides the point.

    As I watched her paw her way through the racks and pull forward prize items, I was stymied by how quickly she could put together knock out combos. The one she wore out of the shop turned quite a few heads, I must say, as she high tailed it down the rue Legendre for some of the best pastries in town.

    As the weather continues to get nippy, you might be inclined to search out the ideal terrace to enjoy a mojito on a sunny afternoon. The time to flaunt your ankles might be passed, but an unlined pair of suede chukka boots from Crocket & Jones would not go amiss. It makes it easier to step into the limelight with a swagger and smile. Autumn in Paris was never so sweet.

    If you enjoyed this post, please click the thumbs up icon. Be social & share!

    Article Title: Steppin’ Out Preppy In Batignolles
    Photograph: curated by ES

    If you enjoyed this post, please click the thumbs up icon. Be social & share!

    About The Author
    Andrew Scharf is a regular contributor on style | design | culture | art | food |

    Red Herring |
    is the digital communications agency under the WCW Group brand. Our expertise lies in brand journalism, blogging with the purpose of content creation, sparking emotion. Inspire your audience, which generates action with meaningful results.

    If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

    For further inspiration
    Visit RedHerring at redddherring.tumblr.com

    logoCityblis

    What Your CV Says About You

    book_cv-career-management

    “Because we all know the story of Minnie the Moocher…”

    To influence and persuade on your CV is a tough nut to crack under the best of circumstances. Like most professionals and aspirants, I have written more resumes than I can shake a stick at. I’ve read more CVs than I care to mention, and I have been helping people get their acts together by showing them how to build a CV they can be proud of. Knowing what to put on your CV is quite frankly, an invaluable asset.

    Learning how to write simple honest prose is almost a lost art. Most people cannot write well let alone sell and convince in a concise space. I admit it is harder to let your personality shine through as you attempt to reduce your life to a series of bullet points.

    Each time I assess a CV, I start shaking my head. Why the usual chronological list of events? Why do I not feel the person and the power the person can execute for a particular job? Where does this person’s UQ (read uniqueness quotient) stand out?

    The reason is clear as moonshine: most CVs resemble cookies bought at a supermarket. They use the same tired words, share an identical structure and read like the warning notices stuck in pharmaceutical products. Can you show how you react under adversity on a CV? What challenges have you overcome? What stands out to you as a real accomplishment?

    perfect_cv-writing-career-advice

    “Sometimes a stiff drink is indicated…”

    Here’s another bugbear: Do you own your career decisions (honestly) or have taken positions because of necessity and the plagues of the job market? Do you think your future employer wants to hear the usual catch phrases: team player, motivated, hard working, or innovative?

    Why not try another approach and examine the 4 Ps before putting pencil to paper: personality, performance, persistence, & persuasion. Pretend you’re Bill Clinton. Charm and seduce through tightly controlled prose, which makes someone want to meet you. Short sentences work wonders. Support strengths with concrete outcomes. Write with no fear of rejection. Forget apologies or a defensive stance.

    Each stage in a person’s development will include and/or feature a different template or model to sell your expertise and experience. Forget most online or book models. This is bog standard and will not get your profile noticed.

    Questions on whether to opt for a one or two page CV have their advocates. Unless demanded, go for two. It will give you room to move and assume the role you want to play. Key ideas to express are emotive and compelling. Use terms that prove that you can sell snow to the Aleutians. Forget the competition and that every Tom, Dick and Francois are applying for the post. You cannot control what someone else writes, but you can control what you do.

    Take control and assume your responsibility with authority. Reducing your life story to two pages might seem demeaning. Note however, that this is a game. Play the game, make a strategy, and keep the freshly squeezed OJ going.

    Show your CV to people you trust and will give you objective feedback. If you can get professional assistance on this do so. Don’t stint. Career management is about gaining the tools to empower your self. It is perfect path to self-reliance, no excuses, and stepping up to the plate. By doing so, your profile will stand out of a pile like a diamond in the mud.

    If you enjoyed this post, please click the thumbs up icon. Be social & share!

    Article Title: What Your CV Says About You
    Photographs: curated by ES

    About The Author
    Andrew Scharf is a regular contributor on | MBA Admissions | Career Management | Personal Brand Management | Talent Development | Life & Career Coaching |

    Let Careo start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

    As Mahatma Gandhi stated, “In a gentle way, you can shake the world”.

    For further inspiration
    Visit Whitefield Consulting Worldwide

    logo

    Why Leadership Can Gently Shake The World

    bl_leadership

    “Because leadership demands you change your prescription…”

    Good management focuses on evaluation and performance. Aspirational leadership “gently shakes the world”.

    Recently, I chaired a seminar where participants chose distinctive business leaders for accountability, charisma, and legacy.

    What was also instructive were negative choices, i.e. people who “succeeded” but represent the less noble attributes of the human character: ruthlessness, chicanery, and actions bordering on barbarism.

    Every participant drew the conclusion that leadership is more than just posting good quarterly results. Many of the traits we value can be learned and practiced.

    mg_leadership

    “When you’re cruising like there’s no mañana…”

    Others stem from emotional intelligence and are intuitive. Take for example, the issues of motivation and encouragement. Some managers just focus on mistakes made. Why drive errors into a state of culpability? Aspirational leadership points out mistakes. Taking the time to instruct and mentor can regenerate teamwork while giving individual members the tools for enhanced performance. Nobody sets out to fail. The right corporate culture builds risk and initiative into its working practices.

    However in risk-averse environments, team players remain cautious and do not step out of the box. They do not want to be penalized and made an example of “what not to do” in front of their peers. Management is always so hard pressed for bottom line results that they establish a set of “red line” rules and mechanisms to detect any form of “deviancy” in either behaviour or action. Aspirational leadership under these conditions is a no-fly zone.

    Experience shows us that it doesn’t even generate the “best” nor the most effective results. Managerial intentions should be clear: resolve problems when they arise so that they do not become handicaps. Benchmarking milestones should keep most projects on track, but implies real hands-on managerial responsibility. This is the hallmark of nurturing aspirational leadership.

    The Roving Electron Theory
    Call this procedure “detection and resolution”. Negative thinking patterns will alter the ambiance in the work environment. Cultivating an entrepreneurial mindset where individuals are praised when it is deserved can reverse the process. Corporate culture can sometimes be debilitating. Why not inculcate aspirational leadership rather than despair?

    Ever notice that negativity is contagious? One colleague of mine referred to this dilemma as that of the roving electron.

    A “roving electron” is a concept from physics. By nature it is unpredictable. Because it can not be controlled it can generate positive or negative outcomes. From an organizational standpoint, you can see why weak leadership would fear such individuals. For example, if someone suggests trying out a new idea, the typical response is: “That is not the way we do things at company X”.

    Oddly enough, firms, which nurture this psychosis, become hidebound and sclerotic. New is seen as threatening to the power structure. Creative talent will run away from such organizations. Problems under these conditions do not dissipate. They only expand in equal proportion to the negative “cannot do” environment.

    Real business leadership knows that positive practices are the right way forward. Under this form of stewardship, optimism and gratitude prevail as the key elements of team building practices. The leader’s vision should be to embody and feed the collective creative spirit with the right thinking. It gives the group understanding, value and purpose. By doing so, you will be able to taste the spirit of engagement.

    Please note however, that leaders do critique. They do so with an eye to positive growth not negative inducement and punishment. The acknowledgment of errors is important. Then, the group moves on. Why? Because they know that there is a shared sense of gratitude. The positive aura can be felt, and everyone recognises that whatever his or her input, there is appreciation.

    The power of gratitude comes from a deep spiritual understanding on the nature of human beings, their levels of consciousness, and how to reshape human behaviour to reach deep inside and strive for a better form of awareness where results are always possible even under duress and challenges.

    nisa_leadership

    “Because the best leaders set an example…”

    Avoid The 4 Ps
    How many of us have shown deep gratitude for all that we have? How many of us have given thanks to our team members for their contributions? Or better still, given thanks for an invisible but guiding hand helping us make the “right” choices?

    You see, at a deeper level than some of us will let ourselves go, genuine appreciation and gratitude is beyond the level of the self. It taps the force, which is the “spirit”. Working and being inspired by this plane shows genuine concern and leadership. The concept of “I” is dropped. In fact, it does not even enter into the equation. It is about giving without even thinking of “return on investment”.

    Let’s not fool ourselves. Many across the professions are just concerned with the 4 P’s: power, prosperity, pomp, and pedigree. This has always been the case, and given the context of human behavior and what motivates most people, will always exist as an issue to be dealt with. It doesn’t have to be this way, if you are motivated to make a genuine difference to your organization or community.

    Contrast this focus with being concerned with: sat, chit, ananda. Although I broke up this Sanskrit term on purpose, it means: being, awareness, bliss. It is a term never breathed in business school although it should constitute a class just by itself. In certain cultures its value resonates, and it represents the basic striving of human beings.

    Who doesn’t desire intense satisfaction and happiness out of life?

    No one. This is essentially what all of us want and strive for whether in business or personal aspirations. However, it eludes our grasp because we are looking in the wrong place. “Satchinanda” represents your inner state of completeness beyond the balance sheet. It contains a profound sense of integrity, which should be a core value of any business or social organisation. In today’s highly cynical world most people would say this is idealist and not feasible. You would be wrong to think so because all it would prove is how you undervalue your self as well as others.

    Why not prove the naysayers and pundits wrong. Show your team the true value of “optimism” as a vehicle to success. Great leaders not only know this but have used this principle for millennium to achieve incredible goals both in and outside business environments.

    If you enjoyed this post, please click the thumbs up icon. Be social & share!

    Article Title: Why Leadership Can Gently Shaking The World
    Photographs:

    About The Author
    Andrew Scharf is a regular contributor on | MBA Admissions | Career Management | Personal Brand Management | Talent Development | Life & Career Coaching |

    Let us start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

    For further inspiration
    Visit Whitefield Consulting Worldwide

    logo

    What’s Your Beef!

    sic2_paris-food-beef

    “Why get angry, the T-Bones have arrived…”

    Last weekend, Brother Whitefish threw one of those feasts where everyone in attendance has “been there, done that”. What’s their beef, I wondered. Being present at such a gathering normally gives me the pip. This time, I stiffened the old upper lip, swung a fast foot and listened attentively to Charles Mingus. The free flowing Manhattans didn’t hurt either.

    When Brother Whitefish throws a blast, you never know who is going to be on hand for the festivities. Our motley crew were debating the latest Parisian trends. First on the list: imported beef in France. It seems foreign beef is invading in droves from the USA, Japan, and Argentina. Now you can have your T-Bone and eat it to.

    Just check out Boucherie Lamartine run by Yves-Marie Le Bourdonnec. He unashamedly claims, he is a specialist in aging. If you are keen on Wagyu from Spain or Longhorn from England, this is your place. Just think a few blocks away is Le Panturche serving Black Angus from Kansas. However, the most Americanized steak house in Paris is Cafe des Abattoirs located in the first and part of the restaurant empire run by Michel Rostang.

    Here you can indulge in short ribs and T-bones. I’ve put this place on my to meat list. Can you imagine, fat T-bones, hash browns, collard greens… Gosh, I’m getting carried away. Suffice to say, Paris now has a bevy of new steakhouses worthy of the name.

    For mineral water fans, the next big chou-chou of the chow-down supper set is Ventadour dethroning Chateldon. The natural sparkling water comes from the sources du Pestrin. I’m sure this will be a hot seller at Colette’s water bar. Brother Whitefish is always ahead of everyone, including Colette, had a dozen cases stacked against the wall in his kitchen.

    Another current hot number are kebabs. I know what you’re thinking: not on your life. In the old days, advocates took regular flights to Istanbul. Now, Fred Peneau opened an upmarket version on the rue Saint Anne called Grille. Everything here is organic. The bread is made with whole grain sourdough like an Indian roti right on the premises. The fries are fresh and cut julienne style with their skins. The meat is veal and mixed with fresh herbs. Sauces are also homemade. One resembles a green tomatillo chili-based sauce from Mexico and the other a yogurt-based sauce from Greece.

    Got this bit of dope from Khidar. He’s rather keen on all things exotic. Last time he turned me on was over a Mexican restaurant serving the best tacos this side of Montezuma’s revenge. In general, this neighborhood draws those foodies in search of the best Japanese and Korean cuisine. I guess as Bob Dylan once sang, “the times they are a changin'”.

    Frenchie_style

    If you enjoy fighting crowds to get into the latest IT resto-bar, then mark down Frenchie as your new cantina. Access seems almost like a combat sport. Brother Whitefish seems to have collared a permanent table. Is it worth it? I’ll let you be the judge. They do make a mean pastrami worthy of the name on real rye bread. Perfect with pickles and an ice-cold beer.

    Frankly, I’m not loquacious when it comes to discussing tattoos across the buttocks. Trend setters love to make a scene, don’t you think? The owner, Greg Marchand has just launched a book so now you can make the stuff at home. The photos will have you drooling.

    Speaking of foodies, the new thing is to claim that your diet is gluten-free. Sounds like another Californian fast-tracker. True some people really are allergic to gluten, but this trend has all the markings of hyperbole.

    Since we are on the topic of dietary manias, what do you make of organic juice bars?

    Clearly juice bars would be a welcome addition to the Parisian landscape. Trend maven, Marc Grossman who founded Bob’s Kitchen and Bob’s Juice Bar has opened another place. It’s called A la Petite Usine. It’s in the eleventh, the center of the Bobo Universe. Fortunately for Bob, he’ll have plenty of company from Brother Whitefish & Co.

    Shame this isn’t India. Towns have juice bars on just about every corner. Perhaps, you should invest in a blender if you’re big on fresh juice. Just think, you won’t have to schlep to the other side of Paris.

    As everyone living here knows, not that long ago there was a big stink concerning horse meat. Well, there’s one place flaunting this heritage and making big bucks. It’s called TaxiJaune (13, rue Chapon) in the third. The big ticket number is horse meat lasagnas. So much for respecting Italian traditions. Who knows maybe after lunch, you can run it off at Longchamp.

    osteria_beef

    “When you’re dinning out in splendor…”

    Considering that Paris and New York see themselves as sister cities, the latest craze to hit these shores is to follow the tweets of your favorite food trucks. Just in case you are becoming nostalgic for New York’s Soup Nazi, the three big here are Cantine California, Goody’s and Clasico Argentino. Ah, there’s a ring on my mobile right now. Someone must be in the neighborhood.

    This next trend is not so new as it sounds. In fact, it’s so old that it only appears new: To act pissed off. According to Brother Whitefish, showing indignity demonstrates how plugged in you are, socially speaking. Current hot topics to let off steam run the gamut. Recent favorites include upcoming holiday schedules with the in-laws, impossible taxes, Switzerland, and Francois Hollande’s governing genius.

    Good thing the Christmas season has hit the City of Light. Pretty soon, I it will be time to cha-cha.

    Article Title: What’s Your Beef!
    Photographs: curated by ES

    About The Author
    Andrew Scharf is a regular contributor on style | design | culture | art | food |

    Red Herring |
    is the digital communications agency under the WCW Group brand. Our expertise lies in brand journalism, blogging with the purpose of content creation, sparking emotion. Inspire your audience, which generates action with meaningful results.

    If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

    For further inspiration
    Visit RedHerring at redddherring.tumblr.com

    logoCityblis