Sitting Purdey Pretty


“Where Downton Abbey meets Wind In The Willows…”

Confess now, you’re a Downton Abbey junkie, and you crave that irresistible English style but don’t want bog standard. Chances are you are also a fan of Wind In The Willows, and would love nothing better than to get in touch with your inner Toad. Considering the rakishness of the Edwardians, today’s dandies don’t hold a candle to these style enthusiasts for pure swagger.

Well relax, I know just the places where you can find the ideal kit and accessories on South Audley Street in London. Purdey reeks of vintage mahogany, drinking flasks, cashmere the color of moss and briar. The premises tell a story of sobriety and old world charm. To top it off, they have been dressing the Toads of the country style set for years. I find their clothes are synonymous with good taste and discretion. No need to worry about making any sartorial faux pas here. If you have a weakness for Scottish shooting estates, and who doesn’t, Purdey is first cabin.

Just last week I was back in the old Metrop with a modern day Toad, and together we sauntered over the threshold of Purdey after sharing a proper lunch at a nearby pub owned by Guy Ritchie. Well braced with a few real ales properly pulled we were ready for some serious shopping action.

As we entered Audley House through the front doors, I noticed the Royal Warrant of Her Majesty Queen Elizabeth II proudly displayed, and I knew in a thrice we were in good company. We gazed on this season’s collection and the accessories. There were hi-tech jumpers, which repel water, cashmere soft as a robin’s breast, stout walking shoes, and an assortment of scarves, hip flasks, cuff links to make the Duchess of Devonshire blush.

Toad being Toad, bolted straight to the room where they sell suitable hunting jackets with an action back and shooting suits. I should also mention that he is also a grand admirer of heavyweight cords and moleskins in assorted shades to pair with his tweed jackets. We had just come from Cordings in Piccadilly where he snatched a bakers dozen. Fortunately for Toad, Purdey was stocked to rafters with exquisite requisites for gentlemen.

As Toad stated, “You needn’t look like a tramp when traipsing about the moors in these bits”.

Toad it seemed was an expert on this subject. I guess that comes with living on a country estate. For the rest of us, he also implied that weekend gear should be smart as well as reliable. Solid clothes, which stand the test of time are an English speciality. They embody grace and style. You don’t need to live in England to enjoy these clothes either. I know another chap who swears by them and lives in Piedmont. He claims they are perfect attire when collecting porcini mushrooms in the mountains.

So, I was pleased to see a russet tweed shooting suit, which I couldn’t resist. Perfect for my next grouse shoot. I caution you should you indulge, don’t make the mistake I did. Don’t wear it to Rules in Covent Garden. If you do you will roast. I almost cooked myself alive. The next thing I discovered was a Lovat jacket perfect for my upcoming R&R next to a salmon beat. For lovers of English style, you will find this bastion a treasure trove.


“When you’re taking tea at Purdey…”

After nabbing a few pieces and a new hip flask for my outdoor winter hikes I thought that I was stepped into a time warp, and yet I found the ambiance reassuring. The MD, Emmanuel, who is an expert on hunting and luxury shot guns, will advise you on your every need. Gentleman such as Emanuel are a rare breed. He is friendly, knowledgeable, and can entertain you with fabulous stories if you give him a chance. He personifies the Purdey spirit and is a tribute to this noble house.

You see, Purdey is more than a typical outdoor clothing store. It is one of the world’s most premier handmade centers of shot guns on which the firm built its enviable reputation.

Just think, Purdey was established in London in 1814, the year before the battle of Waterloo. The founder, James Purdey, had previously worked as head stocker for Joseph Manton, the foremost gunmaker of his time. Learning his lessons like Stradivarius once learned to make violins, he proceeded to set up on his own as any entrepreneurial soul will. His renown spread quickly and by 1838, Queen Victoria bought a pair of Purdey pistols. Now how is that for pedigree?

By the 1880s, his son understood that innovation in design and technology was key. James the Younger, as he was called, stood at the forefront of bespoke gun and rifle manufacture. History buffs know that the company was granted its first Royal Warrant in 1868 by The Prince of Wales, later King Edward VII. This honor has been bestowed by the crown on every managing director of James Purdey & Sons Ltd ever since. The only major change to this very English institution took place in 1994, when the last of the family retired. The firm was sold to the Richemont Group.


History aside, the store is full of hunting lore galore. In a special room, James Purdey conceived a banquet hall, which is still used for special occasions and guests. It resembles a shooting lodge in Scotland with a glass roof, which is architecturally unique. The walls are lined with artifacts, guns, and even photographs of the British in India and Maharajahs. It is quite impressive and great place to party, should you decide to book the premises. Personally, in my humble view, it is really fab. Book now and you will have no regrets.

The best counsel I can offer is that when you discover this shop, buy a brace of great suits, draw up a map of your Wild Wood, fill your hip flask to the brim and then post haste, set off to discover the beauty of your country. You never know what the weather will conjure up. TTFN.

Article Title: Sitting Pretty Purdey
Photographs curated by ES

About The Author
Andrew Scharf is a regular contributor on art | food | fashion | music | travel |

Red Herring |
is the digital communications agency under the WCW Group brand. If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

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Discovering The Cool Of Branché Paname


“Because everyone want s to be a Buffalo Soldier…”

Welcome to the City of Light, which has become the bouillabaisse of France with its ideas and cravings for the latest trends in art, food, fashion, music, and travel. Local hipsters refer to this town as Paname. Want to get around? Forget the metro. Rent or buy a vintage bicycle. Watch the world go by as slowly as you can.

Branché Paname is more than an attitude. It constitutes a generational shift in style and behavior. We are in a state of complete reboot. It’s cosmopolitan, open and inclusive to other cultures, and forges a dynamic link to the traditions while remaining true to its roots. Forget the Eiffel Tower. Go to Sentier or the Faubourg Saint Denis. It is a way of life in a town often misunderstood by inhabitants as well as tourists.

Although the Grands Boulevards, the famous cafes, winding streets and the quays of the Seine are glorious, they rest clichés.

Today’s Paname has a beguiling street style, its tribes, and petits oignons. You can drink yourself blind on great wine, cultivate yourself with contemporary art, tan on a garden lawn, hang five on the Canal Saint Martin, laugh, fall in love, and even get a tattoo to die for. Remember, each establishment has its own dress codes and as in all things French, the locals dress the part with panache. You should too if you want to blend in, make new friends, and have the time of your life.


“Because you’re looking for Strawberry Fields…”

To honor our glorious town, RedHerring is running series of lifestyle articles featuring lascar cool and fly girls out for a bit of fun. The ground to stalk in search of cool? Everywhere from the Marais to the Canal Saint Martin. Download Al Green for that perfect soul music. Don’t forget your sunglasses.

Alex Haircuts
21 rue Rodier 75009 Paris
Alex and his brother cut the meanest haircuts in this town. Period. I haven’t seen barbers this meticulous in a donkey’s age. 45 minutes to have your haircut. They are also splendid at beards. If you’ve seen a lot of nifty cuts of late around Paris, then their locks and beards were trimmed or pruned here. This place is definitely the real deal. It is a fav with hipsters.

The place is as large as a cracker box. But the ambiance is first cabin. Old style American barber in the heart of SoPi. Music is rockabilly and blues. These guys are also connoisseurs on olive oil, bourbon, and women. Anything to due with their kind of music, don’t hesitate to ask. Take for example the name of a great club where you won’t go broke.

Today’s discussion was on the Gibus Cafe at 127, rue Saint Maur 75011. If you want good ole Southern blues with balls, coming soon are the Delta Bombers. These guys will shake the house down.

Returning to Alex Haircuts, make a note that there are no reservations for ordinary people. Come Tuesday-Wednesday-Thursday and you’ll stand a chance of seeing their mastery on your own head. They open at nine but I’d get here at 8. Don’t be shocked if you see a cue when you arrive.

15 rue Saint Antoine 75002 Paris
Marie Carcassonne and Frederic Peneau have set up the hottest kebab stand this side of the Bosphorus. Everything is organic and top notch. The meat is provided by Hugo Desnoyer. The mixes and toppings include fresh mint, parsley and coriander. French Fries do not come from Picard. They are homemade and crunch between your teeth. The pita is reminiscent of Indian bread from Delhi hot and home baked on the premises.

The place is packed out at lunchtime. There are some places to sit, but most clients take their lunches back to the office or sit in the garden at Palais Royal. Some might quibble over the price and the portions. However, not only is this kebab delicious, it is actually good for you. Trying telling that to your local kebab dealer back in the eighteenth.

Royal Cheese
22 rue Tiquetonne 75002 Paris
Hipsters love this boutique and rightly so. They specialize in preppy and workwear classics. Each season has a capsule collection and features Red Wing boots, Sebago boatshoes, Lacoste Live, and the best denim in town. The new flagship is on the rue Veille du Temple in the Haut Marais. Dungaree specialties include Levis, Lees, Nudie, and Edwin. Want to join the crowd off the wall? Their Vans will provide you with the perfect footwear.

Article Title: Discovering The Cool Of Branché Paname
Photograph: (1)thesharpgentleman (2)urbanite

About The Author
Andrew Scharf is a regular contributor on art | food | fashion | music | travel |

Red Herring |
is the digital communications agency under the WCW Group brand. If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

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I’m In Love For The First Time


“When smoke gets in your eyes…”

“I’m in love for the first time. Don’t you know it’s gonna last. It’s the love that lasts forever. It’s the love that has no past.”
– John Lennon

Reason dictates that you won’t be the the first one to fall in love with Paris. Everyone has done it from Ernest Hemingway to Fred Astaire. Because this town is so tactile and sensual, it is easy to do even in the rain. So what should you do when you finally get here?

I advise throwing caution to the winds, galavant round town, ride a bicycle, sip champagne cocktails, or shop till you drop. This is a city with no limits on pleasure visual and otherwise.

The most up-to-date guides are Time Out (English) or Branche (French). Both list nightclubs, trendy restaurants, museums, shops and the like. There even list hipsters venues certainly worth a detour. However, coming to Paris is so much more. It’s really about strolling the streets at length, and mixing with the locals. Personally, I’d start off by finding a jazz bar filled with gypsies, sip Manhattans, and count my blessings. You are not in Boise, Idaho.


“Because falling in love is never a rational act…”

For example, if you are fan of open-air markets, there couldnt be a better time to come and peruse. There are local flea markets all this month in just about every neighborhood. Last week’s was on Bd Rochechouard. As an “empty your attic`’ do, it featured everything from vintage Hermes scarves from the 1950s to the odd Charles Eames chairs and even vintage vinyl Blue Note jazz records.

For foodies, make sure you put the Marche Bio on Bd Batignolles on your list. It starts when the early morning sun is uncurling its fingers of dappled rosy light. Watch the locals eating hot potato pancakes and sipping cups of Moroccan mint tea. On second thought, don’t watch, join right in.

Another vendor is doing a brisk business in Fedora hats at reasonable prices. Buy one for yourself and your partner. Then go drink thick creamy jolts of hot chocolate. It is the perfect accompaniment to a flaky croissant. What breakfast would be like without this noble morning danish, I couldn’t imagine.

Even Toad from Toad Hall has his favorite bakery, LeParrer on rue de Chateau in Neuilly fly over a couple dozen at least once a week to his estate in England on Sundays. Toad is always breathless on comestibles, but he is Toad.

If you prefer to sit down, why not check out Café d’Or in the Fashionista heartland on rue St. Honore. The espresso is like rocket fuel and the strawberry jam is sweetness incarnate. While you are at it, why not pretend to be Scott Schuman, the fashion photographer. After all, the cafe is kitty corner to Colette. There’s plenty of eye candy around. This street really is the ideal catwalk.

For lovers of authentic workwear, why not drop by Royal Cheese at the deep end of the upper Marais. They feature Edwin, vintage Lees and Levis, Filson, and Red Wing footwear. Before you go better eat a hearty Breton meal at the Breizh Cafe on the rue de Vielle du Temple. Definitely the most savory galettes and crepes in town.

If you are looking for a soundtrack to download while you strut the streets, I would recommend anything by Sidney Bichet. This is the perfect jazz music where a chilled flute is just an outstretched hand away. Otherwise, look to Louis Armstrong and Ella Fitzgerald to serenade your promenade . If that doesn’t put you in the mood, nothing will.

Everyone who comes to Paris should have a reason to celebrate. Forget the dross you have heard about the French at home. Stereotypes are so boring, don’t you think? Speak some French and the Parisians will welcome you like long lost family.

Love and partying do not need a calendar date. Romance is the heartbeat of the City of Light. Just ask Gene Kelly. Few cities in this world personify love as well as Paris. Imagine you are the couple in a recent Louis Vuitton video. You could even set the stage for your own midnight in Paris. One word of caution: falling in love is never a rational act. So why not throw all caution to the winds. Life is short.

Panoramic Views
A French poet once claimed the best view in Paris was from the top of the Eiffel Tower. My personal favorites include watching the horizon from any of the beautiful bridges spanning the Seine. Who can be too jaded not to want to see this? There are so many to choose from. Forget the one with all the love locks. It is so yesterday. Anyway, if they don’t cut off the bally things soon the whole bloody bridge will probably fall into the river.

Cafe Lingering
Find a nice café and just linger. While you’re at it, why not write your own journal. I am particularly taken with the Cafe Nemour at Palais Royal. Watch the show. There is even live classical music out front in the piazza. Their terrace is one of the sunniest to dawdle, slurp espresso, or sip cocktails. If you didn’t bring a moleskin notebook, you can acquire one at La Civette just across the street.

Stroll The Champs Elysees
Now, I know what you are thinking. What could be more cliched than the Champs? Well, quite frankly, nothing. However, it is still the most majestic boulevard in Europe, and the French would claim, the world. Hey, why be modest? It really is spectacular.

If you are afraid that you will spend all your money, just keep your hands stuffed in your pockets. That’s what Jean-Paul Belmondo did. Pretend you are in the film classic, Breathless by Jean-Luc Goddard. The city lies open in front of you, and if you spread out a map, you’ll see, it is shaped like an oyster.

Gimme Shelter
Take the metro to Porte de Bagnolet. Philippe Starck designed his hottest boutique hotel here, Mamma Shelter, and the ambiance is street-country. Many artists, sculptors, and musicians now call this neighborhood home. If you are not careful, you could go home with a beautiful girl on each arm.

Explore the Musee Guimet
This little gem houses the best collection of Asian art treasures in the city. Wander around a recreation of Angor Wat. The museum is light and airy. The Tibetan, Chinese, and Japanese collections are rich and you can get lost for hours dreaming of your next adventure on the Silk Road to Cathy following in the footsteps of Marco Polo. It is the perfect cultural appetizer before having lunch in a Vietnamese or Laotian restaurant in the thirteenth.

The Pyramid
The setting of the Tuileries gardens is a living tableau in Impressionism. I.M. Pei’s transparent pyramid gives new meaning to breaking the glass ceiling, and is the official entrance to the Louvre. There is always an exhibit to captivate your attention. Come early, the place is always packed. Another intimate café worth the detour is the Café Marly, which sits in the courtyard facing IM Pei’s stark architectural gem. The café is glam and an ideal place to have lunch. Inside, you have the impression of taking tea in an eighteenth century apartment.

A Candlelight Supper
For dinner, I suggest treating yourself by going to Tante Marguerite. The restaurant is a jewel in back of the Assemble Nationale on the rue de Bourgogne. This quiet corner of the seventh arrondissement is home to many culinary pleasures. This restaurant is modern, yet intimate. It is excellent value for money with its set menu. The chef and owner are from Burgundy so the wine list is fit for kings. Drink the Meursault at your own risk. What I am trying to imply is that one bottle will be insufficient as the golden nectar cascades down your throat following bites of a wonderful pan fried sea bass on a bed of baby spinach.

To cap the night off, you might as well through caution to the dogs, and spend a small hour with a nightcap at the Hotel Meurice and if I may dare add, a cigar.

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Article Title: I’m In Love For The First Time
Photographs: curated by ES

About The Author
Andrew Scharf is a regular contributor on style | design | culture.

Red Herring |
is the digital communications agency under the WCW Group brand. Our expertise lies in brand journalism, blogging with the purpose of content creation, sparking emotion. Inspire your audience, which generates action with meaningful results. You needn’t be half-baked or smoked, although we should all be living near Goldeneye in Jamaica.

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Why Corporate Stewardship Matters


“At least dress the part…”

Here’s a rather quaint tale that crossed my desk last week. It gets to the heart of corporate stewardship and social responsibility. It also makes me think that self expression has room to move because wise business leadership is something, which is rare at most firms. Let me give you an example of how one organization with which I am quite familiar handled a case of succession.

Not far from my office is an innovative IT firm, dealing with social media solutions. The CEO understood something you hardly learn. He felt an organization runs like a clock and that succession had to be planned and that the morality of the new leader needed to be unquestionable in honesty and integrity. To choose the next head of Wise Guy Media, he devised a small game, and opted for a more out-of-the-box approach than selecting a board member. So, he called the core team to a meeting. Everyone attended and were seated around an impressive mahogany table.

Once the throng was settled in, he expressed to his colleagues the time had come to shuffle off and start an NGO dedicated to education in rural districts.

“I have decided to call everyone here today in order to choose the next CEO of our group. Since it has always been the policy within Wise Guy to reward top talent given our flat hierarchical structure, I will select one of you.

As you can see, I’ve placed a terra-cotta pot in front of each of you. Now, I will give you each a seed. It’s a special seed. Your job is to nurture the seed. Water the pot and bring it back one year from today. I will examine what you have harvested. On the basis of the results, I will then select the next head of our noble institution.”


“Because the best leaders set an example…”

The executives present at the meeting were a bit surprised. They knew their CEO’s penchant for being different. After all, under his stewardship the firm had won many awards for clear thinking and innovative content marketing and advertising campaigns.

“He practices yoga”, whispered a pin stripe suit to a charcoal clad marketing expert.

“Perhaps, it’s all that wheat grass juice, he’s been drinking at lunch”, added a lipsticked financial analyst to the accountant.

One by one, they voted. One gentleman present whose real name I won’t disclose, was nicknamed Sai by his colleagues. He didn’t really get the point about the seed and the pot, but thought heck the others think this is OK and gave his consent as well. Like the others, he took the plant home, told his wife about the marvelous opportunity and meticulously watered the seed. I should note that Sai was valued at the company for his wordsmith abilities.

Three weeks later, colleagues began recounting how sprouts were popping up out of their respective pots. Stories varied. Sai had nothing to report. As time slipped by, you would think from the communal discussions, this company had became a nursery rather than a communications agency. Sai however, shrugged his head. His seed was taking forever. Still, he watered his pot. Hoping that his seed was just a late bloomer like the Gingko.

Six months into the exercise, Sai felt he must have done something wrong. Not only did he not see foliage, he saw zilch. His colleagues on the other hand were exuberant. Some even repotted theirs to accommodate the larger roots. Sai continued to keep calm and smiled. The year passed, and the moment everyone had waited for had finally arrived.

“There’s no point in bringing in an empty pot. I’ll look ridiculous in front of my peers. Even the CEO will laugh. I could even possibly be fired for failure to get the bally thing to grow. What kind of business leader would I make if I can’t get a simple seed to grow.”

“Go”, his wife said. And so he did.

When he showed up there was much commotion. Some plants had flowers and others were small trees. Sai wanted to crawl into a corner. Despite the unpleasantness, he had to see this through, and so he sat in the back hoping nobody would notice. Then the CEO blew in slapped backs, shook hands all around and gazed at the flora on the huge table in front of him.

“My my. This is very impressive. Just think one of you is destined to be the next CEO.” And then his eye spied Sai and the empty pot. He then called Sai forward.

“So what’s this my lad?”

Sai was shaking, and thought there’s nothing for it. Tell him the truth, and so he did. He recounted how he tended the seed, but nothing seemed to work. He felt he flunked this exercise in corporate stewardship. He ended his small discourse with an apology. The CEO said nothing and then stood up to address the team.

“I hope you’ve all been listening. Now, congratulate Sai. He is the next CEO.”

The room was dumbfounded. To break the silence the CEO started to walk around the table as he addressed his colleagues.

“A year ago, I entrusted each one of you a seed. What none of you knew were that the seeds were boiled. Therefore, nothing can sprout from a dead seed. When you found that your seed would not grow, you substituted another for the one I gave you. Sai was the only one with the courage and honesty to bring me his pot with the actual seed I entrusted him to safeguard. By doing so, he has demonstrated the lessons of stewardship. Therefore, he is the only one among you who is worthy of this office.”

As the meeting adjourned, the CEO handed out a slip of paper before he left the room. This is what the paper stated:

* If you plant honesty, you will reap trust
* If you plant goodness, you will reap friends
* If you plant humility, you will reap greatness
* If you plant perseverance, you will reap contentment
* If you plant consideration, you will reap perspective
* If you plant hard work, you will reap success
* If you plant forgiveness, you will reap reconciliation

Be careful what you plant now; It will determine what you reap later.

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Article Title: Why Corporate Stewardship Matters
Photographs: archival, curated by ES

About The Author
Tony Akanandasai is a regular contributor on Career Management | Personal Brand Management.

The Careo Empowerment Initiatives are geared to career starters and seasoned professionals to build and foster positive career growth under the WCW Group brand. All services are personalized and bespoke. We maintain a comprehensive service portfolio designed to transform your career, apply to a top MBA, launch an enterprise, and even reshape your personal life.

Let us start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

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5 Key Branding Essentials For SMEs


“When you want a touch of class…”

Entrepreneurs may possess an abundance of passion for their small enterprise, but when it comes to promotion, value proposition, and building a brand their enthusiasm flags. Building and nurturing a brand is what makes an enterprise gather wind under its wings. No matter how small your venture may be, branding is an essential. Branding is more than sticking a logo on a letterhead or business card.

Branding is the DNA of what you sell or do. Considering clients want to bond with a brand, you owe it to yourself to generate a story line. Buying today is so much more than a question of need. It is a question of relationship.

It is a given fact that a small enterprise will not have the budget or resources to implement a high powered show, outsource to an award winning agency or hire a PR/Marketing team to handle the ins and outs of this side of the business. However, what you do have or should have is creativity, innovative thinking, a sound understanding of your market, sweat equity and chutzpah.


“Because branding is the art of capturing the imagination…”

Getting to grips with the differentials
The terms marketing and branding are often used interchangeably. This is a mistake in understanding. They are in fact two different concepts and should be understood as such.

Marketing is defined by the Chartered Institute of Marketing (CIM) as: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

Marketing provides strategic support to the sales function, by locating and nurturing qualified leads in order to reduce the cost of sale and shorten the sales cycle. To accomplish this, marketers use a variety of techniques, such as advertising, market research, and logo design.

The American Marketing Association (AMA) defines a brand as:
“A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

A brand is a promise of something that will be delivered by a business. This promise comes in a form of quality, an experience and a certain expectation in the mind of the consumer. Any viable small business must embrace branding, have a clear sense of identity and value proposition. Many start-ups typically make a cardinal mistake by thinking that they are just selling products or services. The organization of the firm may be sound, but a strong grounding in branding will make your venture a pure success story.

Branding in essence is the heart and soul of your venture. It sets your products or services apart from the competition. This is particularly true in certain sectors where price is the only differentiator. Competing just on price is a dead end game. The only firms who can win at this deal in high volumes and low margins. Small businesses cannot compete here. Service and experience therefore, should be added to the column of differentiators.

For example, local or neighborhood businesses which sell products with a reputable identity and favorable customer perception will invariably sell more and can command a better prices. Take the case of La Vie Claire in France. The franchise model has made these shops institutions in targeted neighborhoods. Most products are branded with the name of the store. Other brands are small or unknown. Sales at individual point of sales hinge on the service and advice of the resident manager. Given the price points of organic food, cosmetics, vitamins, mineral supplements clients seek a value added proposition to shop here on a regular basis. The key component is reliability, friendliness, and good products, which are fresh.

Consider the following keys:

1) Begin by defining your brand
Their is a small mens clothing boutique in the ninth arrondissement in Paris. The name is Husbands. It is off a main shopping street, but you would need a reference to know it exists. The brand ID is classic English tailoring ready-to-wear with a rock ‘n roll attitude. Fabrics are top notch and there are subtle detailing common to bespoke. Prices are moderate. However, if you are a new comer to the store, the first question you would ask yourself is: What is the unique selling proposition?

The owner of this store, will be happy to oblige you by talking to you about his passion and why the clothes are good value for money. However, is Husbands a brand? To the client, the answer is no. The story line of the brand and the store should be clear without an explanation.

2) Positioning
What do you want your brand to represent? Examine text book examples of brands that work. Don’t copy. Just learn the lessons and apply them to your brand in the making. A good case here is Hackett. When Jeremy Hackett first started out on the wrong end of the Kings Road, he understood that his brand had to embody something. In his case it was the essential British kit. Everything about the original concept captured the elegance of British tailoring without copying Savile Row. The store was old school for a new generation. The moment the press talked about his venture, the shop was off to the races.

The concept of Hackett was clearly defined from the beginning. Everything and I mean every detail was bonded into the brand and the DNA was solid and clear in any client who visited the premises.

3) Visual Identity
Neglect this point at your own risk. Color, lighting, furnishings, logo, bags, and so forth must speak with one unified voice. If the voice is mixed or unclear, your brand is dead in the water. Online presence must support the bricks and mortar entity. If you just sell online, fine. Just make sure their is one storyline, coherent, defining, and engaging. If it is, clients will act as ombudsmen. If it isn’t, you won’t make a single sale.

Take the case of Atelier de l’Armee based in Amsterdam. The strength of the brand ID is workwear, vintage, military. The concept revolves around craftsmanship with a contemporary voice of high quality and style. It is very Bobo. The core range is a line of specially crafted bags. The voice is coherent and unique. The visuals online show a group of young talented entrepreneurs who understand the power of effective branding. Definitely a firm to watch as its brand grows.

4) Articulate your messaging
Ensure coherent communications online and offline. Three brands come to mind worthy of your attention: Ralph Lauren, Dolce & Gabbana, and DKNY. Each of these brands encapsulates a unique and distinctive vision. The products become the props to their fantasy worlds. The message delivery is always on target because they have been thought through with precision. Which ever value proposition you entertain, you must admit that the ID is engaging and speaks with its clients as valued partners not at them.

Advertising, events, sponsorships, promotions, direct marketing, customer relationship management are only the tools of the trade. The right messaging spearheads each component in a contiguous manner, which everyone finds engaging and wants to be part of. Does your brand accomplish this? If not, better go back to the story board.

5) Obsession
Often I have this discussion with colleagues and clients. It is about generating an obsession. Almost sounds like a perfume brand. Successfully generating obsession is the best sort of brand loyalty. Clients are enchanted and as mentioned before on this blog constitute a magic kingdom.

Last year, Entrepreneur magazine published an article by Paula Andruss entitled “The Secrets of 7 Successful Brands.” I’d read this if I were you. A great piece on the fundamentals. Great brands understand how to work their way into customers’ hearts, minds and wallets.

Additional Tips
For a certain small businesses, the notion of marketing and branding remains unfamiliar territory. New business school grads however should approach this subject with eyes wide open. Entrepreneurship today is not the haphazard practice of other generations. You need not reinvent the wheel nor go for venture capital. You can be a small fashion brand, boutique or even restaurant. Just examine the original Dean & Deluca, the gourmet food emporium, when it was located on Prince Street in SoHo, New York. The concept and vibe was pure branding genius.


“Now the time has come for action…”

Whatever path you choose, choose wisely. Create a brand with purpose. Give your audience a value proposition. Make them want to be part of your success story. Align your goals with an experience and the clients will come in droves.

Bonding with your audience also requires that you monitor the client’s behavior and the brand’s online reputation. Reputations can be fostered with either free or pay-for-service online tools such Google Alerts and It is often advisable to conducting research among both your customers and employees. Timeframes can vary depending on your activity. Classic measurements take place either twice a year or annually.

Just think once your brand is established, maybe Harvard will publish a case study on your success story.

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Article Title: 5 Key Branding Essentials For SMEs
Photographs: (1)urbnite (2)dailydoseofstuf (3) archival, curated by ES

About The Authors
James D. Roumeliotis is an expert on luxury brand management based in Montreal, Canada. Andrew Scharf is a regular contributor to RedHerring on brand management. He is based in Paris, France.

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When You’re Searching For A Great Wine


“Because there are times when only a French wine will do…”

Coming back from abroad in a warm clime can be hard on a person particularly to the winter chill of Paris. I am in need of comfort food. So, bundled up in an aviator sweater like a hedgehog, I quickly recognized that this evening clearly demanded terroir. The French hold an almost sacred fascination to terroir, which is best expressed through wine and food.

One of the most interesting vin du terroir is Vin Jaune. This French wine has special characteristics in addition to its golden hue; its flavor is rich and nutty reminiscent of Jerez, known in the Anglo-Saxon world as sherry.

To get the low-down on this wine, I go to visit our neighborhood French terroiriste, Eric, who runs an independent wine cellar.

Eric says, “It is safe to say that this wine is off most people’s radar. There are many reasons for this one of which is pure ignorance. Secondly, the wine is from the Jura region. Most people drive through here only when they go to the Alps.”

This wine is perfect with jabugo and some of those lovely Alpine cheeses of the region such as Comte. Considering the weather, Eric recommends the perfect French comfort food du terroir. “Why don’t you make Poulard Aux Morilles?”

The chicken and the wild mushrooms in a cream sauce sound like heaven. Eric counsels dried morilles because the flavor is more concentrated. I concur. Dried mushrooms are definitely the way forward. Their earthy and heady aroma bring drama to the cream sauce. Look for birds from Bresse. I learned this years ago from Paul Bocuse.


“When you’re in need of comfort food…”

“For lovers of Vin Jaune, their emotions can be passionate. The wine makers in this region tend to go organic”, said Eric.

I nodded my head in consent. I tend to prefer natural wines. They are more expressive and better representatives of terroir. They also pay more attention to getting the right balance. The dominant grape in the region is chardonnay, but the signature of the wine is the local savagnin varietal. As Eric continues his lecture with great pride, “As one of France’s rarest wines, the flavor is quite complex consisting of pine resin, citrus, hazelnut, a pinch of salt and anis.

Furthermore the flavor is influenced by the unusual production methods, which involve leaving the wine in a partially filled wooden barrel for fermentation for 6 years. A film of yeast forms on the surface, what the French refer to as fleurs, protecting the wine from oxidation.”

Sherry is produced in a similar way and develops the same nutty aromas. However, sherry is fortified with distilled spirits. The advantages of the savagnin allows the process to go forward without the fortification. This is due to the imposing structure of this unique grape varietal.

The wine is best described as elegant and powerful. The most famous parcel of land in this region lies just outside Chateau-Chalon. Even the bottle is atypical. It is called a “clavelins” and holds just 62cl rather than the standard 75cl. The bottle is a stubby appearance, marking it apart from classic wine bottle shapes.

“Did you know that every winter the region holds a wine festival where the faithful come and sip their way from celllar to cellar?”

I am beginning to get thirsty and Eric pours us both another glass.

“This month the festivities are at Voiter, a group of vintners down the slope from Chateau-Chalon. One of the best is Arbois.”

“This reminds me of some of the wine festivals I have attended in Switzerland. Folkloric is the best description.”

“Perhaps so. Why don’t you bring a bit of French terroir into your kitchen tonight?”

“Why not indeed!” And we both laughed.

Hugging my bottle and placing it into my basket along side some jabugo, I am now off to fetch some crusty bread. With a little luck, the loaves will be hot when I get there.

Article Title: When You’re Searching For A Great Wine
Photographs: (1) gurerreisms (2)heroinchiq

About The Author
Andrew Scharf is a regular contributor on food | style | design | art | culture.

Red Herring |
is the digital communications agency under the WCW Group brand. If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

For further inspiration
Visit RedHerring at


How To Play Holiday Party Questions


“Whilst you’re looking for the mistletoe…”

With the holiday season upon us, we find ourselves invited to countless parties. Whilst searching for the mistletoe and getting in the holiday spirit inevitably guests will want to play the game I refer to as Holiday Party Questions.

I don’t know about you, but somehow too many questions make me feel like I’m standing up to a police grilling. Makes me reach for my next G&T. Now I love a Christmas party as much as the next fellow not to mention a good old fashioned Down East clam bake, but questions?


“Because you are the fairest in the land…”

Now, I know what you may be thinking. This guy’s totally unsociable. Au contraire. It’s just that I appreciate a natural and organic flow of things. To give all our holiday party goers a heads up, we curated a list below so that you are prep’d and ready the next time you go out. Training is essential so you don’t slip on the proverbial social soap. A few cocktails can loosen your tongue.

However, discretion is usually the best policy to avoid unnecessary embarrassment.

1. What is you middle name?
2. How old are you?
3. What is your birthday?
4. What is your zodiac sign?
5. What is your favorite color?
6. What’s your lucky number?
7. Do you have any pets?
8. Where are you from?
9. How tall are you?
10. What shoe size are you?
11. How many pairs of shoes do you own?
12. What was your last dream about?
13. What talents do you have?
14. Are you psychic in any way?
15. Favorite song?
16. Favorite movie?
17. Who would be your ideal partner?
18. Do you want children?
19. Do you want a church wedding?
20. Are you religious?
21. Have you ever been to the hospital?
22. Have you ever got in trouble with the law?
23. Have you ever met any celebrities?
24. Baths or showers?
25. What color socks are you wearing?
26. Have you ever been famous?
27. Would you like to be a big celebrity?
28. What type of music do you like?
29. Have you ever been skinny dipping?
30. How many pillows do you sleep with?
31. What position do you usually sleep in?
32. How big is your house?
33. What do you typically have for breakfast?
34. Have you ever fired a gun?
35. Have you ever tried archery?
36. Favorite clean word?
37. Favorite swear word?
38. What’s the longest you’ve ever gone without sleep?
39. Do you have any scars?
40. Have you ever had a secret admirer?
41. Are you a good liar?
42. Are you a good judge of character?
43. Can you do any other accents other than your own?
44. Do you have a strong accent?
45. What is your favorite accent?
46. What is your personality type?
47. What is your most expensive piece of clothing?
48. Can you curl your tongue?
49. Are you an innie or an outie?
50. Left or right handed?
51. Are you scared of spiders?
52. Favorite food?
53. Favorite foreign food?
54. Are you a clean or messy person?
55. Most used phrased?
56. Most used word?
57. How long does it take for you to get ready?
58. Do you have much of an ego?
59. Do you suck or bite lollipops?
60. Do you talk to yourself?
61. Do you sing to yourself?
62. Are you a good singer?
63. Biggest Fear?
64. Are you a gossip?
65. Best dramatic movie you’ve seen?
66. Do you like long or short hair?
67. Can you name all 50 states of America?
68. Favorite school subject?
69. Extrovert or Introvert?
70. Have you ever been scuba diving?
71. What makes you nervous?
72. Are you scared of the dark?
73. Do you correct people when they make mistakes?
74. Are you ticklish?
75. Have you ever started a rumor?
76. Have you ever been in a position of authority?
77. Have you ever drank underage?
78. Have you ever done drugs?
79. Who was your first real crush?
80. How many piercings do you have?
81. Can you roll your Rs?”
82. How fast can you type?
83. How fast can you run?
84. What color is your hair?
85. What color is your eyes?
86. What are you allergic to?
87. Do you keep a journal?
88. What do your parents do?
89. Do you like your age?
90. What makes you angry?
91. Do you like your own name?
92. Have you already thought of baby names, and if so what are they?
93. Do you want a boy a girl for a child?
94. What are you strengths?
95. What are your weaknesses?
96. How did you get your name?
97. Were your ancestors royalty?
98. Do you have any scars?
99. Color of your bedspread?
100. Color of your room?

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Article Title: How To Play Holiday Party Questions
Photographs: (1) myinnerlandscape (2) curated by ES

About The Author
Andrew Scharf is a regular contributor on culture | food | fashion | music | travel | art |

Red Herring |
is the digital communications agency under the WCW Group brand. If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

For further inspiration
Visit RedHerring at


Why Confucius Is Important


“When smoke gets in your eyes…”

Exorcising the mean sounds like witchcraft or a Sergio Leone movie. Nobody tackles this better than Confucius. Given today’s economic climatic, you have to wonder. Business as usual is not the way forward. Confucius offers us a cogent alternative.

Now, I know what you are thinking. This guy’s been at the Moo Shu again. Quite the contrary. The teachings of Confucius are perfect for our times. Understanding and navigating change is not tied to one culture. Confucius has the power to challenge your perceptions and deliver some down to earth answers. Management is a rough and tumble game. There are rules. However, there are players who are happy to break the rules. Here is a snip of Confucius to give you a broader picture:

“When happiness, anger, grief and joy are not expressed, this is called the Mean; when they do find expression in a restrained and balanced way, this is called Harmony. The Mean is a great root of the world, Harmony is the great Way of the world”.


“More than fortune cookie wisdom…”

Sounds like quite a mouth full. The term harmony concerns balance. It also entails compromise. Forget the gunslinger’s approach. The mechanics of teamwork are always subtle. Individuals on a team project do not have to like one another. They should however, work together effectively. Do not confuse chemistry and personality with performance. Great teams are not composed of “yes” men and women. They are built with distinctive individuals who have unique qualities. This is the true definition of harmony.

Understanding this principal, will give you a better handle on managing team environments. When it comes to exercising judgment, there is a thin line. One of my colleagues calls this “walking on the edge of a razor blade”. Don’t worry about results. Results will manifest.

Do not be fussed by the methodology either. Use what is appropriate for your situation. Appropriate does not mean committing the “Discourses” of Niccolo Machiavelli to heart. Nor does it mean tattooing his descriptions of conniving and cunning to your chest. It entails avoiding the extremes. Remember Confucius was not pedantic. He walked the talk. Born a meager, impoverished young boy, he recognized that the way forward was based on values most people hold dear. For this reason, Confucius put so much stress on ethics.

Confucius also promoted the ideal character: modesty, honesty, and unity through education in action. His fundamental belief was that all individuals should have the same educational rights. Confucius coupled this teaching to the values of community. He was not keen on the dog eat dog approach.

In theory, education releases a business leader’s potential to make good decisions for the community. With his guiding hand, Confucius proved in practice that people could create and exploit opportunities. See reality as it is not necessarily how you would like to see it. When favorable or unfavorable outcomes are put aside, this is the Mean. Now you can decide with authority and take action. Tackling these choices is done from a position of rationality and sustainability.

By understanding the mechanics of your own heart, you are ready for true leadership. Working and guiding others with harmony will be as easy as listening to the gentle sound of the wind through wisteria. After all, Confucius was not adverse to a good cup of Pu-erh.

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Article Title: Why Confucius Is Important
Photographs: (1) the-cooooolest (2) curated by ES
About The Author
Andrew Scharf is a regular contributor on | Talent Development | Career Management | Personal Brand Management | MBA Admissions | Life & Career Coaching |

Let Careo start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

As Mahatma Gandhi stated, “In a gentle way, you can shake the world”.

For further inspiration
Visit Whitefield Consulting Worldwide


Why Jaguar Is The Essence Of Good Taste


“Because this car’s got real class…”

Cats inspire luxury with their grace of movement, prowess, and speed. It is not surprising then that Sir William Lyons the founder of Jaguar Motors, combined performance and beauty in the designs and manufacturing of the Jag. A feat unprecedented in his time, Sir William’s uncompromising vision set new benchmarks which are still admired. For over 90 years, this high-status brand has pushed the boundaries of what was once considered impossible in the automotive industry. It also built one of the most iconic sports cars of all times in the 1960s.

The big news from Jaguar is its upcoming justDrive™ ‒ an industry-leading app technology that integrates multiple smartphone apps into a single, voice-activated in-car experience. It is an eye opener even among its competitors in the same car class. All this comes under its relatively new owners, the Tata industrial conglomerate based in India. Tata has invigorated a new model lineup together with a bold marketing strategy with a substantial cash infusion. The firm also acquired the Land Rover from Ford, its previous owner.


“Roaring back into the future…”

Profiling The Jag Customer
Your typical Jaguar customer is a university graduate with a dynamic presence and style. Whether a man or woman, the owner is highly status conscious and enjoys making a statement. Such a luxury car allows the owner to do so with understated class.

Analysts classify Jaguar drivers as people with a “blue temperament”. That is to say someone who is analytical, prudent, detail-oriented and an extroverted personality. When serving a Jaguar customer, it is considered imprudent to ask too many personal details. Sales staff are trained to be discrete and diplomatic. Questions are close-ended and direct. They must also listen carefully. Since prospective buyers and repeat customers tend to be executives, it is best to make notes during any conversation. Grandees do not like to repeat themselves.

Below is a snapshot of how authorized Jaguar dealers respond to customers from the Sales to the Service engagement:

Initial Sales Consultation
(1) Receptionist greets customers with a warm smile
(2) The sales consultant follows quickly with a firm handshake
(3) Ask only close-ended questions to start,gauging expectations
(4) Initiate a test drive
(5) Review client needs & objectives
(6) Listen to the customer; Note-taking is advised
(6) During the test drive, outline the benefits of the ride and the technology. Let the client savor the possibilities of ownership.

Sales Process
Allow time for your discerning client to choose options, colors and technology combinations. Once trust is established, you can proceed with open-ended questions.

Keep your discussion short and succinct. Remember Jaguar customers tend to hold a heavy schedule and might have to return quickly to the office for a meeting.

Emphasize the basic functionality of his or her new Jaguar. It is essential to schedule a one hour detailed information session at the convenience of the client.

Why Jaguar’s Reflect Personality
Premium and luxury car owners seek the total package. Although the function of any car is to enable the owner to travel to work, the choice of brand reflects their conception of luxury where the car is just an extension of their good taste in all aspects of their life. Think Steve McQueen.

Jaguar is clearly a brand with authenticity and heritage. The principals shaping the consumer’s buyer behavior go beyond intention. There is total engagement because dreams in theory cannot be bought. Without a doubt it is social status statement.

Because this is true, purchasing a Jaguar is never an unconscious choice. The codifiers are clear: This is who I am, and what I believe in. Ultimately, it can also correspond to the owners’ sense of self-worth and their emotional aspirations. The most important emotional benefit is that a product of this caliber and class expresses itself when the consumer can declare: “This car is me.”

Discreet & Unconventional Sales Techniques
Jaguar in North America is testing, in several major cities throughout the U.S.A., a novel way to showcase new vehicles.The firm’s goal is to target their super-loyalists by hosting elaborate receptions at their homes. In turn, the super-loyalists invite friends and associates who may be interested and can afford to cruise the streets in such a vehicle. This sales concept is brilliant and a no-brainer. Just think, cocktails, great surroundings, and no sales pressure associated with auto dealerships.

Custodians Of Heritage
Any luxury car dealership’s ultimate goal is to make the ownership experience a pleasure. Jaguar is just one of the most prominent expressions. They strive to build relationships, which stand as a testament to their clients sense of brand loyalty. A Jaguar dealership therefore, serves as the guardian to a rich and storied heritage. In this way, their legacy is perpetuated.

Article Title: Why Jaguar Is The Essence Of Good Taste
Photographs: curated by ES
Authors: James D. Roumeliotis and Petrona J. Joseph

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When Your Craving Brooklyn In Paris


“Because lunch is more than rock ‘n roll…”

With the holidays upon us, you are probably dying for a bit of Old New York in Paris. With current tastemakers sprouting up all over the city taking their style cues from New York’s trendy neighborhoods, we have a great solution to your -Gosh, where should I buy my sandwich today – dilemma. It’s called Frenchie To Go.

Greg Marchand, the founder of Frenchie, has opened a new place to cater to the lunch crowd with an ambiance more reminiscent of the hipper parts of Brooklyn. Sandwiches abound and they are simple, meticulously made, and use the best ingredients. Delights such as lobster rolls, pulled port, and even hot pastrami are featured on the bill of fare. You can even accompany your meal with home made frites or a mesclun salad with bits of tart granny smith apples lovingly dressed.

Top it off with a cold drink of various persuasions and you will want to make this place one of your regular hangouts. I can’t keep the RedHerring gang away from here nor would I want to. It makes them dream of Katz Deli on the Lower East Side.

My fav is undoubtedly the pastrami. It is definitely the best I have ever eaten outside of New York. Beautiful spiced, not fatty, thinly sliced and the rye bread is dabbed with mustard.


“When you’re dying for a slice of New York…”

The crowd is young, hip, and oddly enough quite international. You are guaranteed to love this place. Oh, and while you are there, you might as well throw caution to the winds and buy Greg’s book. This way when you can’t trundle over to rue de Nil you can make his delightful food at home.

One word of advice: get there early if you can because the place is always packed out. Seating is tight, so you won’t be able to reenact that scene from Harry Meets Sally. But you won’t mind once you knock back your third artisanal beer.

Before you run back to the office, their is an Italian espresso joint right across the street. They do coffee to die for. The aroma alone in this place will make your head spin.


“Because all the world’s a stage…”

Frenchie To Go
9, rue de Nil 75002 Paris
Monday-Friday 8h30-16h30
Saturday-Sunday 9h30-17h30

Title: When Your Craving Brooklyn In Paris
Photographs: ES

About The Author
Andrew Scharf is a regular contributor on food | art | fashion | music | travel |

Red Herring |
is the digital communications agency under the WCW Group brand. If you are looking for well-connected and passionate Community Managers to work your social accounts, RedHerring can evangelize your brand via social platforms. Our aim is to combine original high-quality content, with curation and community to gain distinction.

For further inspiration
Visit RedHerring at


The Trends Sweeping Business Education


“Because you want to be the top dog…”

The challenges to all but the highest ranking business schools is picking up. It is hard to feel sorry for institutions that cultivated and exploited the business education boom. We are moving to crunch time. The world’s elite might be recruited, but an elite is finite. Given the designer price tags, many capable individuals are asking is business education and particularly the MBA a worthy investment.

The good news for such cash strapped applicants is Moocs – massive open online courses are the hottest trend sweeping business education. Bank on this trend to accelerate.

The corporate world considers business education essential. Might I dare say, that in certain circles it is the union card to senior management and high-level paying jobs. Unlike other academic degrees such as medicine and law, you can still succeed in business without an MBA degree.

You will however need to be very savvy, an opportunist as well as an entrepreneur. Perhaps one day, Bill Gates might teach such a subject at HBS. Pundits know that real business knowledge is gained in the workplace. However, academia gives us new tools and the freedom to experiment. A great business school education allows us to stretch and take risks in a classroom environment.

Despite the chest beating by the deans and corporates running the world’s major business schools, the handwriting for traditional education is on the wall. It is being driven by the very globalized business education culture, which is seeking profitability at just about any cost. There are many culprits, although I won’t name names.


“And you thought you were the only exile on Main Street…”

Now that I got that off my chest, let me add that for most of us, an MBA is essential to our professional growth. In class training with a great faculty and a stimulating peer cohort will bring you immeasurable insights and dividends. So how do you choose? Judiciously.

So, where is the take-away? It lies in exclusive networks and career services, which the smaller fry in business education cannot offer. They simply don’t have the intellectual firepower, financial resources or the prestigious alum networks. In essence beyond business knowledge, you are paying for an open sesame to otherwise closed professional paths. Candidates in management consulting and investment banking know this as a point of fact. “Access to the right job offerings”, as one of my colleagues states “is the price of MBA admissions.”

Business School Rankings
Business School rankings act as a prime recruiting tool for undergrad and grad programs. They are bolstered by trade fairs and glossy brochures. Each school attempts to speak the language of leadership, sustainability, ethics, entrepreneurship, non-profits, and social media. They want prospect candidates to feel that they get it. Some understand to be fair, and others just languish in their own rhetoric.

Browse the published business school rankings across the media to appreciate the beauty contest. You will quickly discern just how subjective business school rankings can be. The top 25 business schools might change position from year to year, however they remain in the same cluster. Appearances are made by other schools periodically only to drop back down the rankings into relative obscurity. From our standpoint, the only genuine concern to MBA applicants on rankings are salary projections on graduation and job placement.

Business school education in many ways has become a victim of its own success. Certainly, for students at one of the world’s premium 100 institutions, the future never looked brighter.


“Because a great business education is more than hearts ‘n flowers…”

The Hubbub Of Change
Despite all the hubbub over change in business education, what has really taken place? The market offers perhaps more options than ever before. You need not do a 2-year MBA, although still looked upon as the gold standard of business education. The key players known as the upper echelon are spoiled for choice when it comes to selecting the next incoming class and the price for an MBA education continues to rise. Bachelors’ and Masters’ programs face similar issues, particularly across Europe.

Another major change in global business education is that program delivery must be in English if it has any prayer of attracting overseas, i.e. high net worth individuals in search of credentials. It must also highlight diversity within a multicultural context. These keys impact on business education recruitment, curriculum, and after graduation results.

Fifteen years ago in Europe, France and Spain languished in their own cultural myopia. Examine the state of the business education today, and you will see a drastically altered landscape. Insead in France was always a major player, but now there are HEC, ESSEC, and ESCP, which have pushed their programs to AASCB standards. There are others worthy of consideration. Be wary however of diploma factories.

Spain features 3 top business schools, which include IE Business School, Iese, and ESADE. These programs are extremely attractive to Latin Americans, who feel a strong kinship to Iberian culture.

Our counsel has always been to choose a business school in accordance with your needs, budget, and aspirations. Gaining strategic counsel on filing your business education applications has also become a principle vector to getting accepted.

What happens if I don’t meet my expectations?
Not meeting your objectives can cause a wave of negative emotions. The best tactic is not to give in to fear. Fear stems from the insecurity of trying to predict the future. It generates confusion and prompts us to act rashly. This is not the moment to panic. Panic never helped anyone. If action is something you want to engage in, then contemplate which other schools you wish to tender an application. If you really want a solid business education, a positive solution can be found.

Now is a perfect time to start exploring your options. Smart business school candidates should begin their strategic planning to be ready for the deadlines. It might seem that there is still plenty of time. On one level there is. On the other hand, time has a nasty habit of slipping away. If you start now, you will have the time to methodically calibrate each step of the business education application process.

If you have any questions on which is the best plan of attack, by all means send us an email:

(If you enjoyed the above article, please click the thumbs up icon and let us know! Be social & share.)

Article Title: The Trends Sweeping Business Education
Photographs: curated by ES

About The Author
Andrew Scharf is a regular contributor on | Business Education | Career Management | Personal Brand Management | Talent Development | MBA Coaching |

Let Careo start by celebrating your success story. We hold to the principle that it is not how good you are, but how good you would like to become. We are honored to have been recommended across the French media in – Le Figaro, L’Express, Capital – and by Success & Career in Switzerland.

As Mahatma Gandhi stated, “In a gentle way, you can shake the world”.

For further inspiration
Visit Whitefield Consulting Worldwide


Caraceni A Cut Above The Rest


“When elegance is beyond price…”

If you love sprezzatura, why not start with Caraceni Satoria who is a cut above the rest. Their clients read like a Who’s Who in good taste and elegance, best captured by Gianni Agnelli, Humphrey Bogart, and the glitterati of Italian cinema.

I learned about this Milanese giant, a magician in suit making from Stephane. He holds court in the Batignolles district of Paris. I must add Stephane is no slouch when it comes to articulating the finer points of craftsmanship and male elegance. He is an outstanding bespoke shoemaker by trade and runs this city’s finest selection of vintage clothing. Speaking with him on any occasion is a treat. Caraceni is just one of his fetishes. He has thousands.

Here’s a silly example. Just last week, he knocked me dead with a lecture on trews. The originals were bespoke tartan trousers made for HM Regiments before WWI. The fabric was flannel, the trousers were tapered, and cut a real dash when paired with a bottle green velvet smoking jacket with a shawl collar.

After a couple espressos, the conversation switched gears and he warbled on about two French shoemakers when I noticed an exquisite pair on his workbench. The bevelled sole had been lovingly restored for a discerning client. The leather was deep a mahogany similar in tone to a Victorian chest of drawers. It is no wonder he refers to most foot apparel manufactured today as dross.

So one fine afternoon with a little time on my hands, I dropped by to see if he had received any new vintage suits. The moment I crossed the threshold, he excitedly grabbed me by the hands and said, “Come let me show you some real suit making!” Given to justifiable hyperbole, I was led into the store room. This is where he guards his treasured stock for knowledgeable clients. Lo and behold, hanging on a rack were a dozen suits from Caraceni.

At first glance, I could see the meticulous details and hand stitching. This included hand constructed shoulders and buttonholes to die for. They were executed in the Milanese style in which ultrafine thread is looped around a gimp. It is almost impossible to see the exactness with the naked eye. Stephane had a magnifying glass at the ready to let me see the finesse. It was clear as a pike staff that Caraceni was a tailor’s tailor.


“Because you’re worth it…”

“You’re in luck”, he said. “These suits are your size.”

Oh goodness, I thought. Another folly in the making. The midnight blue number felt as comfortable as a t-shirt. The suit was weightless with complete freedom of motion. You had to pinch yourself. To make matters worse, he preceded to regal me with a brief history of the firm. What I learned was that Caraceni stands as an absolute testament to the art of sprezzatura.

The firm begins in the Abruzzi region of Italy. The founding father was a fou and this is how he instructed his sons Dominico, Augusto and Galliano to cut cloth. There first shop was established in Rome in 1913. Unfortunately, two world wars curtailed their activities, but with perseverance they managed to survive.

After WWII, Augusto moved up to Milan on 16 Via Fratebenefratelli in 1949. His son Mario went on to bring international glory to the firm by clothing film stars and the new emerging jet set. Since 1998, the firm has been in the hands of Carlo Andreacchio, his son-in-law and his son Massimiliano.

Their style has been characterized as structuralism in the extreme. You might think that a narrow chest and strong shoulder would be uncomfortable. Quite the contrary. The wonderful soft construction is elegance and comfort par excellence. If you have any doubts, a quick visit to Milan will answer all your questions.


“Because the details definitely count…”

So you must be wondering what is the price of admission to this exclusive club? Well, first there is a long waiting list. Business was never better. Secondly, as they say, a certain financial sacrificial offering must be made. I will leave you with the appreciation that this is best discussed between you and your new tailor.

Lastly, I should warn you, once a client of this house, you will be wandering around the streets of Milan warbling, “Here’s looking at you, kid”.

Article Title: Caraceni A Cut Above The Rest
Photographs: Caraceni

About The Author
Andrew Scharf is a regular contributor on style | design | culture | art | food |

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