WCW inSIGHT
Briefings on Global Affairs, Economy, Business, MBA Education Trends, Society, Culture & Lifestyle

career planning

The Clarity Of An Entrepreneurial Mindset: Career Development & Personal Branding

The Clarity Of An Entrepreneurial Mindset: Career Development & Personal Branding Viewpoint by Andrew Scharf, Head of the WCW Group Few areas of business attract as much attention and creativity as launching new ventures. Do you see yourself as the new Apple or Google? Or do you prefer launching the latest in concept store zeitgeist "a la Colette" in Paris on the rue St. Honore? Luxury Brand Management also has its acolytes; it is sexy and offers a romantic allure to business. Do you prefe...

Spice It Up, Do Not Wait For Godot: Careers

Spice It Up, Do Not Wait For Godot: Careers Viewpoint by Andrew Scharf, Head of the WCW Group Most employees find that salary negotiations tie them up in knots. Not everyone is like Octopus Paul, the famous forecaster of World Cup futures. However, many MBA grads are a privileged audience when recruiters come on campus, and yet they can even hem and haw. The economic crisis can take the strangest manifestations. What do you do if there is too much cayenne pepper in the “rouille”? "R...