Avoid "Greenblushing" : Public Relations
Gregg LaBar illustrates how it is possible to "Walk and talk at the same time" while speaking intelligently about sustainability.
Viewpoint by Gregg LaBar, Dix & Eaton, WCW Guest Columnist
With sustainability at the forefront of the political, social and economic agenda, sustainability communication matters now more than ever. Companies have the opportunity to enhance their investment story, market and customer acceptance, and employee goodwil...