News/ Marketing Strategy:
Shabeena Ahmed advises on how to keep your marketing storyline straight, effective and coherent; it comes down to Relevance, Revision, and Reinforcement
by Shabeena Ahmed, WCW Columnist
All marketers strive to sell their stories these days. After they have managed to wiggle themselves out of the cobweb of approvals, governmental agencies, the big idea, the “one up” on competition, do they get the time to review it from a distance?
When you are reviewing ...