Special Report: Getting The Correct Mix-Performance & Fixed Pay

Special Report: Getting The Correct Mix- Performance & Fixed Pay (This is Part 2 of a special report on Compensation & Sales Force Dynamics) Viewpoint by James D. Roumeliotis, WCW Columnist Yesterday, we began by looking at the primary vectors of compensation and sales force dynamics. Today, I would like to draw your attention on the mix between performance and fixed pay. Getting the mix right will deliver tremendous benefit. Getting the mix wrong, and your firm will suffer from a demot...

Special Report: Compensation & Sales Force Dynamics

Special Report: Compensation & Sales Force Dynamics Viewpoint by James D. Roumeliotis, WCW Columnist Sales compensation is a crucial factor in motivation. It is the sales executive's best strategic tool to drive sales performance and motivate specific selling behaviors. When designing sales compensation plans, one of the most important steps is to identify the appropriate measures on which your sales representatives will be paid. A combination of salary, commission and bonus is usually mos...

The Importance Of Memes: Strategic Marketing & Cultural Understanding

The Importance of "Memes": Strategic Marketing & Cultural Understanding Viewpoint by Shabeena Ahmed, WCW Columnist I have been thinking upon topics that have caught my fancy in the recent past. Sometimes when you least expect ideas, they come like a wave and you need to take a moment to take in all the information and translate those brain waves in to readable, comprehension able format. Call it a strategy to tackle the dynamic, culturally diverse business world of today! I have oft...

Effective Public Speaking Essentials: Business Media Special Report

Effective Public Speaking Essentials: Business Media Special Report James Roumeliotis addresses the role of the "Competent Comunicator" in his Special Report on effective public speaking Viewpoint by James D. Roumeliotis, WCW Columnist Jerry Seinfeld, the popular comedian and actor, once joked that since more people seem to fear public speaking than death, more people would rather be in the coffin than giving the eulogy. Your success in business or professional life is based ...

The Importance Of Providing Value In Social Networking: Management Special Report

The Importance Of Providing Value In Social Networking: Management Special Report Jorrian Gelink explains why providing value on Social Networks is paramount to their proper use Viewpoint by Jorrian Gelink, Management Architect, WCW Columnist LinkedIn, Twitter, Facebook…all social networking tools designed to connect people across the globe together. As with all tools offline or online, there are ways to use them or abuse them. A car can be extremely useful if you know how to drive on...

How To Succeed In Business Without Having Any Budget: Emerging Business Trends

How To Succeed In Business Without Having Any Budget: Emerging Business Trends Gary Wells explores how to succeed in business without really having any budget Viewpoint by Gary Wells, Dix-Eaton, WCW Guest Columnist Got a budget? Probably not. When business leaders cut costs deeply and quickly in response to the economic crisis, corporate communications budgets were brutalized. What compounds the misery for communications executives is that, although their companies may be exper...

News/Marketing/Luxury Real Estate: Challenging Conventional Wisdom Is Heads-Up Branding

News/Marketing/Luxury/Real Estate: James Rouleliotis investigates the marketing of Luxury Real Estate; Let him show you how to challenge conventional wisdom Viewpoint by James D. Roumeliotis, WCW Columnist Luxury real estate should be marketed in similar fashion to what Cartier, BMW or Rolex are achieving. This marketing approach should be based on demographic and psycho-graphic analysis which equates to extreme attention to customer experience and service; integrated marketing across ...

News/Marketing/Hospitality/Dining Out: Upscale Restaurant Marketing With Attitude

News/Hospitality/Marketing/Dining Out: James Roumeliotis addresses the key concerns facing the Hospitality sector by showing how the best restauranteurs can differentiate their dining experiences from other upscale establishments through clever marketing and showmanship Viewpoint by James D. Roumeliotis, WCW Columnist What do we conjure-up in our minds when we see or hear the expressions: Guide Michelin, Zagat, or “upscale restaurant”? Undoubtedly, they denote “fine dining” and a culinar...

News/Marketing Special Report: “A Streetcar Named Customer Service”; Redefining Authentic Customer Service

News/Marketing/Branding: James Roumeliotis delineates the finer points on building, refining, and maintaining the "Philos of Customer Service" Viewpoint by James D. Roumeliotis, WCW Columnist Much is touted by companies about "Customer Service", but surprisingly only a few actually deliver on their promises. At the outset, it appears that many lack a vital customer relations policy. Inadequate staff training amongst other factors further aggravates the problem. Picking up the telephone...

News/Brand Management: “Back To School”

News/Brand Management/Comment & Analysis: Shabeena Ahmed explores the importance of going "Back To School" Viewpoint by Shabeena Ahmed, WCW Columnist Have you ever wondered why a student is to take a test before going to the next level of education? It’s because certain parameters are set to gauge whether or not the student is ready to go to the next level. Now apply that logic to brand development. Which is the test taking part? The actual brand communication? But can you imagine...