Advertising & The Dynamics Of Normalcy: Business Communications

Advertising & The Dynamics Of Normalcy: Business Communications Shabeena Ahmed gets inside the skin of tackling the issues of normalcy and how advertising in contemporary society reflects society's attitudes, values, and beliefs Viewpoint by Shabeena Ahmed,, WCW Columnist Our definitions of normalcy are dynamic. Evolving with the ever changing world of today, and gets further away from simplicity with its evolution. Whatever you may think, advertising and public relations reflect this d...

Weekend/News: Marketing Strategy v. Public Relations – In Tune With The Times

Weekend/News/Marketing/Public Relations: James Roumeliotis demystifies the essentials on an often misunderstood business practice, and poses the issue- Public Relations vs Publicity and their Role in Marketing Viewpoint by James D. Roumeliotis, WCW Columnist There is a fallacy that most public relations firms do PR. Essentially they do publicity. How’s that possible, you ask? Well, this according to marketing gurus and what’s stated in Wikipedia: “Public relations and public...

News/Marketing: Advertising Shifts Strategy to Web 2.0 to Reach Generational Audience Shift

News/Marketing: Jasper Lloyd-Lovat investigates why advertising shifts strategy to Web 2.0 by Jasper Lloyd-Lovat Advertisers have not suddenly discovered Web 2.0 but they have begun to shift growing portions of their advertising budgets online as more and more people get their news and information via blogs and news network websites. the popularity of social networking is exploding. Think of Twitter and its use in Iran. Think of the shift in buyer behavior patterns and they way p...

Marketing & Branding: The Seven Simple Rules

News/ Marketing & Branding: Shabeena Ahmed examines the seven key rules governing this business practice by Shabeena Ahmed, WCW Columnist We live in a world governed by branding. If you doubt this concept, go to any school playground and ask the kids why they wear certain clothes rather than others. There answers are direct. It is not about quality, price, or provenance; it is about brand, attitudes, values, and perceptions. Remember, kids do not hold an MBA; they are practical, open-min...