Defining Innovative Products & Services: Entrepreneurship

Defining Innovative Products & Services: Entrepreneurship Viewpoint by Jorrian Gelink, Management Architect, WCW Columnist Every business starts with a hint of entrepreneurship and the drive to seize an opportunity. For example, it can be when a product is released on the market such as stylish clothing. It can also be a service such as raising money to help needy children to gain the resources they need in order to attend school. In either case, an organization needs to be jump starte...

Surfing The Hydra Mind: Travel & Lifestyle

Surfing The Hydra Mind: Travel & Lifestyle Viewpoint by Andrew Scharf, Head of the WCW Group We are at mid-summer and everyone is either on holiday, patiently waiting for his or her holiday, or at least enjoying a holiday "State of Mind". Gershwin once wrote that in "summertime the living is easy". There is a languid calmness about the heat, the white bleached light, and the long evenings. Sipping cocktails on your porch, stoop, deck, or portside adds to the charm. Some indulge in Mojitos,...

The Clarity Of An Entrepreneurial Mindset: Career Development & Personal Branding

The Clarity Of An Entrepreneurial Mindset: Career Development & Personal Branding Viewpoint by Andrew Scharf, Head of the WCW Group Few areas of business attract as much attention and creativity as launching new ventures. Do you see yourself as the new Apple or Google? Or do you prefer launching the latest in concept store zeitgeist "a la Colette" in Paris on the rue St. Honore? Luxury Brand Management also has its acolytes; it is sexy and offers a romantic allure to business. Do you prefe...

High Altitude May Day: Culture & Lifestyle

High Altitude May Day: Culture & Lifestyle Viewpoint by Andrew Scharf, Head of the WCW Group Alpine weather is known for its inconsistency. One moment you think you are in Italy with its fragrant earth, herbs and vineyards and the next you find yourself in a tapestry reminiscent of “Lord of the Rings” near Gstaad. It must have rained all evening for in the morning, I found myself above the cloud line. The mist is floating through the pines and eagles soar. I half expected to find a pair of...

All For The Love Of Art: Culture & Lifestyle

All For The Love Of Art: Culture & Lifestyle Viewpoint by Kate Mead, WCW Columnist Go to Google Trends and see the key bits that grab people by the throat:- Obama Israel, Alex Chilten dead, St. Patrick's Day NCAA Tournament - and you think that is this what people are really interested in? Is this what adds true value to life, to romance, to mystery? The answer is clearly, no. Life experience is best lived not by the internet but n real time and best articulated through art and music. Toge...

News Bulletin/ Business Education: Bocconi Launches Channel On YouTube

News Bulletin/ Business Education: Bocconi takes decision to open a channel on YouTube by the WCW Editorial Team Italy's leading business school and MBA programme, Bocconi has opened a channel on YouTube. The school has decided that this strategy will enable the school to better reach an international public. Recognising the roles of YouTube, Google, and the impact of social networks, Bocconi sees viral marketing as key to fostering their brand image by sharing the Bocconi experience wit...