The Mediterranean Diet Delivers Pleasure & Health: Lifestyle

The Mediterranean Diet Delivers Pleasure & Health:Lifestyle Viewpoint by James D. Roumeliotis, WCW Columnist With all this talk in the media and elsewhere about obesity on a steep rise in North America and elsewhere, dire eating habits and lack of exercise are undoubtedly the culprits. Good eating and pleasure should not be rocket science. All it takes is a little common sense. Following years of research on what health & wellness aficionados have been seeking with regards to their eat...

Optimizing The Decison Making Process: Executive Leadership

Optimizing The Decision Making Process: Executive Leadership Viewpoint by James D. Roumeliotis, WCW Columnist Face it! Like it or not you are defined by the decisions you make. Think of successful organizations and the people responsible for guiding their authority and well-being. Often, high performance is the result of an executive choosing the right move at the right time. It’s not purely a lucky streak. Corporate strategy is “Black Jack” nor 5-card stud poker. Decision-making is ...

Special Report: Guerilla Marketing

Special Report: Guerrilla Marketing (This is Part II of a Special Report on Experiential Marketing) Viewpoint by James D Roumeliotis, WCW Columnist Experience based marketing tactics which fall under the category of “Guerrilla Marketing” are clearly consumer centric. The approach gives customers an opportunity to engage and interact with products and services in creative and compelling ways. The goal is to establish the connection in a way that the consumer responds to a product o...

Special Report: Experiential Marketing, Experience The Sea Change

Special Report: Experiential Marketing, Experience The Sea Change Viewpoint by James D. Roumeliotis, WCW Columnist Ask any consumer at random on the “value” of advertising they are exposed to on a daily basis and the majority will chortle at the uselessness of the message delivery online or through traditional media channels. This is a classic gut consumer reaction considering how inundated “we” are with white noise in a media hypersensitive universe. Some studies go as far as to clam t...

Special Report: Greece A Nation In Crisis

Special Report: Cross Cultural Management in Greece The Nation Of Janus: Understanding the Greek Soul In Business & Pleasure Viewpoint by James D. Roumeliotis, WCW Columnist This is the second part of a two-part series on understanding the Greek Soul in Business & Pleasure. On the basis of my 12-year experience of living and working in this part of the European Union, I have analysed the unique properties of Greek culture, its people and contemporary business practices. Understanding th...

Special Report: Getting The Correct Mix-Performance & Fixed Pay

Special Report: Getting The Correct Mix- Performance & Fixed Pay (This is Part 2 of a special report on Compensation & Sales Force Dynamics) Viewpoint by James D. Roumeliotis, WCW Columnist Yesterday, we began by looking at the primary vectors of compensation and sales force dynamics. Today, I would like to draw your attention on the mix between performance and fixed pay. Getting the mix right will deliver tremendous benefit. Getting the mix wrong, and your firm will suffer from a demot...

Special Report: Compensation & Sales Force Dynamics

Special Report: Compensation & Sales Force Dynamics Viewpoint by James D. Roumeliotis, WCW Columnist Sales compensation is a crucial factor in motivation. It is the sales executive's best strategic tool to drive sales performance and motivate specific selling behaviors. When designing sales compensation plans, one of the most important steps is to identify the appropriate measures on which your sales representatives will be paid. A combination of salary, commission and bonus is usually mos...

Special Report: Exploding The Myths & Marketing Strategies Of Branded Bottled Water

Special Report: Exploding The Myths & Marketing Strategies Of Branded Bottled Water Viewpoint by James D. Roumeliotis, WCW Columnist Make no mistake bottled water is a billon dollar business. All the major food & drinks groups are involved. Branding drives this market whether it is Poland Springs, Fiji water, and that trendy water of choice on the Left Bank of Paris, St. George from Corsica with its striking design bottle by the French designer, Philippe Starck. The reasons driving...

The Impact & Politics Of Personal Branding: Strategic Marketing

The Impact & Politics Of Personal Branding: Strategic Marketing James D. Roumeliotis delivers a persuasive argument on why you should take the issue of personal branding with great seriousness and professionalism. Viewpoint by James D. Roumeliotis, WCW Columnist I had a striking and might I dare say, haunting thought that continues to stick with me. Twelve years ago, I met a girlfriend through a dating site. Yes, I know this is not unusual. However, she once remarked that I marketed mys...

Special Report: Intrigue, Closed Inner Circle Management & Corporate Politics

Special Report: Intrigue, Closed Inner Circle Management & Corporate Politics James Roumeliotis hits hard with his "Special Report" on the inner mechanisms and flaws of corporate management Viewpoint by James D. Roumeliotis, WCW Columnist Anyone who has ever worked in a corporate environment knows the tension and discomfort that can arise from politics in the workplace. Can you imagine being at the mercy of a tight knit office group, especially within an organization with monopolistic...