How To Succeed In Business Without Having Any Budget: Emerging Business Trends

How To Succeed In Business Without Having Any Budget: Emerging Business Trends Gary Wells explores how to succeed in business without really having any budget Viewpoint by Gary Wells, Dix-Eaton, WCW Guest Columnist Got a budget? Probably not. When business leaders cut costs deeply and quickly in response to the economic crisis, corporate communications budgets were brutalized. What compounds the misery for communications executives is that, although their companies may be exper...

Weekend/News: Marketing Strategy v. Public Relations – In Tune With The Times

Weekend/News/Marketing/Public Relations: James Roumeliotis demystifies the essentials on an often misunderstood business practice, and poses the issue- Public Relations vs Publicity and their Role in Marketing Viewpoint by James D. Roumeliotis, WCW Columnist There is a fallacy that most public relations firms do PR. Essentially they do publicity. How’s that possible, you ask? Well, this according to marketing gurus and what’s stated in Wikipedia: “Public relations and public...