Defining Innovative Products & Services: Entrepreneurship

Defining Innovative Products & Services: Entrepreneurship Viewpoint by Jorrian Gelink, Management Architect, WCW Columnist Every business starts with a hint of entrepreneurship and the drive to seize an opportunity. For example, it can be when a product is released on the market such as stylish clothing. It can also be a service such as raising money to help needy children to gain the resources they need in order to attend school. In either case, an organization needs to be jump starte...

Weekend/News: Marketing Strategy v. Public Relations – In Tune With The Times

Weekend/News/Marketing/Public Relations: James Roumeliotis demystifies the essentials on an often misunderstood business practice, and poses the issue- Public Relations vs Publicity and their Role in Marketing Viewpoint by James D. Roumeliotis, WCW Columnist There is a fallacy that most public relations firms do PR. Essentially they do publicity. How’s that possible, you ask? Well, this according to marketing gurus and what’s stated in Wikipedia: “Public relations and public...