Avoid “Greenblushing”: Public Relations

Avoid "Greenblushing" : Public Relations Gregg LaBar illustrates how it is possible to "Walk and talk at the same time" while speaking intelligently about sustainability. Viewpoint by Gregg LaBar, Dix & Eaton, WCW Guest Columnist With sustainability at the forefront of the political, social and economic agenda, sustainability communication matters now more than ever. Companies have the opportunity to enhance their investment story, market and customer acceptance, and employee goodwil...

Advertising & The Dynamics Of Normalcy: Business Communications

Advertising & The Dynamics Of Normalcy: Business Communications Shabeena Ahmed gets inside the skin of tackling the issues of normalcy and how advertising in contemporary society reflects society's attitudes, values, and beliefs Viewpoint by Shabeena Ahmed,, WCW Columnist Our definitions of normalcy are dynamic. Evolving with the ever changing world of today, and gets further away from simplicity with its evolution. Whatever you may think, advertising and public relations reflect this d...

Staking a New Position, 2010 Will Be A Year Of Repositioning: Public Relations

Staking a New Position, 2010 Will Be A Year Of Repositioning: Public Relations by Scott Chaikin, Dix & Eaton, WCW Guest Columnist While a lot of attention has been paid to the "transformation" of public relations, particularly in light of the rapid evolution of digital communication, the view from the trenches is more basic. The PR and marketing operations at most companies have been coping with smaller budgets and staffs for the past year and a half. Meanwhile, demand create...

How To Succeed In Business Without Having Any Budget: Emerging Business Trends

How To Succeed In Business Without Having Any Budget: Emerging Business Trends Gary Wells explores how to succeed in business without really having any budget Viewpoint by Gary Wells, Dix-Eaton, WCW Guest Columnist Got a budget? Probably not. When business leaders cut costs deeply and quickly in response to the economic crisis, corporate communications budgets were brutalized. What compounds the misery for communications executives is that, although their companies may be exper...

News/Weekend/Politics/Branding: Strategic Action For Political Candidates

News/Weekend/Politics/Branding/Marketing: James Roumeliotis defines how to run an effective political campaign Viewpoint by James D. Roumeliotis, WCW Columnist A political campaign can be an exciting and challenging experience, although a great deal of circumstances will transpire between the start of the campaign and Election Day. Whether a person runs as an independent or an active member/party leader, to be effective requires the same strategic skill sets and reflexes as the stewardshi...

News/Public Relations/Emerging Trends:”Does Anybody Still Read Annual Reports?”

News/Public Relations/Emerging Trends: Rob Berick looks at the latest trends in Public Relations by asking "Does Anybody Still Read Annual Reports" Viewpoint by Rob Berick, Managing Director of Dix-Eaton, WCW Columnist When the time comes each year to kickoff the annual report process, someone invariably asks this question. According to a study just released by Rivel Research Group on how the buy-side makes investment decisions, the answer continues to be "yes." A full 70 percent of resp...

News/Brand Management: “Back To School”

News/Brand Management/Comment & Analysis: Shabeena Ahmed explores the importance of going "Back To School" Viewpoint by Shabeena Ahmed, WCW Columnist Have you ever wondered why a student is to take a test before going to the next level of education? It’s because certain parameters are set to gauge whether or not the student is ready to go to the next level. Now apply that logic to brand development. Which is the test taking part? The actual brand communication? But can you imagine...

Weekend/News: Marketing Strategy v. Public Relations – In Tune With The Times

Weekend/News/Marketing/Public Relations: James Roumeliotis demystifies the essentials on an often misunderstood business practice, and poses the issue- Public Relations vs Publicity and their Role in Marketing Viewpoint by James D. Roumeliotis, WCW Columnist There is a fallacy that most public relations firms do PR. Essentially they do publicity. How’s that possible, you ask? Well, this according to marketing gurus and what’s stated in Wikipedia: “Public relations and public...

News-Special Report/Cross-Cultural Management: Are You Awakened?

News/ Cross-Cultural Management: Inês Blu Rodrigues asks, "Are you cross-cultural awakened"? Move over Jimi Hendrix, and get experienced Viewpoint by Inês Blu Rodrigues, WCW Columnist Executive Director of The International School of Protocol Brussels Based in the center of Europe in Brussels, I can tell you that the common position of international Relations in Europe engenders that the foundations of etiquette and protocol must be integrated into our daily lives. Conscious of diversi...

News Bulletin/ Business Education: Bocconi Launches Channel On YouTube

News Bulletin/ Business Education: Bocconi takes decision to open a channel on YouTube by the WCW Editorial Team Italy's leading business school and MBA programme, Bocconi has opened a channel on YouTube. The school has decided that this strategy will enable the school to better reach an international public. Recognising the roles of YouTube, Google, and the impact of social networks, Bocconi sees viral marketing as key to fostering their brand image by sharing the Bocconi experience wit...