I was invited to a charming bistro in a discreet Paris location to discuss The French Touch. At the table were a distinguished cast of cognoscente, whose names I am not at liberty to divulge.
Table talk centered on the essence of style over fashion, craftsmanship over mass production, i.e. made in ailleurs. There was the occasional chest beating and lament. Hey, Paris has a latin soul, but it was nothing a few cocktails couldn’t cure. The general consensus was that identifying The French Touch is like a sea dragon riding the wind.
These people I might add were not hide bound bores, but designers and players in the luxury sector. Off the record, one comment was: “Luxury brands like any other retailer deal in bottom lines. Fashion is a world driven by constant and persistent change.”
It is sometimes true that creatives try to cajole, persuade, and market their wares non-stop to an ever-fickle public looking for the next big thing. Where the concept of timelessness was once a by-word for quality, today luxury is the effervescence of shooting stars. Take a journey over to Louis Vuitton on the Champs-Elysees showcase, and engage with the current zeitgeist.
Although I have nothing against profitability, we must not confuse sales figures with taste or style. Real style is intangible and is intrinsic to a person’s persona. The concept of The French Touch is not any different. It is easy to identify, but quite difficult to replicate. It is as one lovely figure among us stated, “a state of mind”. The French actress, Marion Cotillion encapsulates the French touch to perfection in Woody Allen’s film, “Midnight In Paris”.
Just imagine you are dining with Lea Seydoux. She is sheepishly looking at you with those hypnotic eyes, and then says in that most Parisienne of voices: “Mon chou would you care to share a bottle of Foufoune“.
If this happens to you, you are done for. Cuite.
For those who aspire to capture this look, study Audrey Hepburn for guidelines. Although she was not French, she was not born in the States either. There was something quite mystical about her persona, which still captivates audiences. The term I would use to describe her is elegance. In her film with Fred Astaire, she causally remarks, “I am not beautiful; I have a funny face.” Ever the gentleman, Fred Astaire responded, “What you call funny, I call interesting.”
Audrey knew she had allure. Her clothes personified her character not the other way around. She was an ambassador for Hubert de Givenchy, and wore his clothes with panache. However, because her beauty was so natural, she was just as much at home in a pair of Levis. This is not just style but real class.
Three years ago, Ines de la Fressange published La Parisienne, and the book was an instant best seller in France. The book oozes with the style voice of one of Chanel’s former key models and taste trendsetters. Today, Ines is 50-something, and just as captivating as she was in her 20s. The book stands as a style guide to good taste for any contemporary woman, who wants to let loose her own version of The French Touch.
Visitors and designers alike claim that in this city men and women dress better than many other urban environments, and embody a certain je ne sais quoi. That “something” is well articulated in Ines book. It is also lovingly captured by the fashion photographer, Scott Schuman on his trend setting blog entitled, The Satorialist. Scott has the uncanny knack for capturing style across age groups. He demonstrates how personal and organic French style, really is. Every one can look great; it is a question of attitude, not money. His photographs make you drool. On his website, he features a whole ream of pictures taken in Paris, which give you a good feel for the French vibe.
I have another dear friend who claims that The French Touch is in the tap water. Drink the water at will he laughs and “voila”. Here, I am not so sure. The “Chateau Robinet 2014″ is barely drinkable. Perhaps, the water he was referring to, came from Reims in bottles, labelled, Bollinger. Baudelaire claimed that all French women had beautiful legs because they spent half their lives walking up and down countless flights of stairs.
Someone remarked to me just the other day that everyone should have an uncle called “Christian”. It is true that Dior had certainly added to the modern vocabulary of contemporary woman. His feel for shape and color were unique. He knew how to drape fabric across a woman’s body, letting the woman’s body speak with its own voice, not necessarily calling attention to the clothes. Elegance is always a point of subtlety.
A contemporary style trend gathering more steam has been the craze for French vintage military field jackets, and those sailor’s shirts manufactured by St. James. The Lycée crowd has taken it up in spades, and it has spread to other circles throughout the heart of the BoBo-land. Designers have been borrowing concepts from vintage military clothing for ages; Jean-Paul Gautier is just one of the most successful.
Another key give away that your style code needs adjusting is when your clothes are too tight. This is not style, sorry. This is bad taste. Clothes should always be adjusted and be your size. Forget what the inner label says. Use a tape measure.
Want to laugh?
One of our global readers was recently asking what is the best colour for shirts. At first glance, I thought this was a philosophical question. I was about to consult my annotated copy of the Analects by Confucius, and caught myself saying, “Wait a second. Colour is personal”. The French like the Italians are fond of blue and white stripes of assorted versions. This design has a causal preppy style and can be worn with or without a tie. Speaking of ties, the bow tie has made a smashing comeback. This would have pleased my father no end. I find that bow ties are not only great in summer, but can also pass muster all year round. In case you would like to start fostering a collection, why not head over to Charvet near Place Vendome. Talk about the French Touch!
Article Title: Effervescence Of The French Touch
Photograph source: curated by ES
About The Author
Andrew Scharf is a regular contributor on style | design | culture | art | food |
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