BoBo Chic At East Mamma In Paris

lawn_east-mamma_redddherring
“Because it’s worth the wait…”

Eating Italian food outside of Italy can be a hit and miss adventure. As Italian food lovers know, the real deal is always on terra firma. However, have I got great news for you. East Mamma, a new Neapolitan restaurant in Paris, is definitely turning heads. Located near the metro Ledru-Rollin in the heart of one of the city’s trendiest neighborhoods, you could be mistaken for thinking that this area is a Parisian version of Flatbush, Brooklyn.

Before you set out for East Mamma, the hottest Neapolitan trattoria this side of Vesuvio, come prepared to wait. People cue up for this place an hour before the doors actually open. Despite the terribly long wait, the cuisine, presentation, quality, and service will blow your mind. First note, that all the ingredients are organic, come from small suppliers and have flavors you haven’t tasted in a donkey’s age. The pizzaiolo has been pinched from what some consider the best house in Naples. All the ingredients are top notch and the sauce homemade. There is nothing like wood baked pizza. The selection on offer proves the noblesse of this simple truth.

Yesterday, I headed over with the RedHerring gang. I don’t know what I expected. The menu is simple as it is innovative. We ordered one salad which featured mixed mesclun, assorted species of cherry tomatoes, ricotta, and bresaola topped with peaches in season. The combination of flavors was pure genius, and so Italian.

When we arrived, there was already a gigantic queue, and I managed to get us a listing for 22h20. With our team staring at the delicacies with baited breath, I prayed I could hold out long enough. We strolled around the charming quarter and sipped Spritz wherever we went. However, it must be said the two hour wait was long. After dinner, I enquired with friendly staff if there was a better time to arrive etc. The answer was an unfortunate no. I might also add, they do not allow earlier bookings.

Is it worth the wait? Once you eat here, you will think so. Before that it is hard going. Will Michelin give them a star at some point? Probably as long as they don’t wait.

Options
There are other options to pizza. There is osso buco, salads, cured meats, burrata, smoked mozza, and inviting pasta dishes. All the pasta is handmade in the morning and is cooked to perfection. The big winner is the one served with shaved black truffles. The noodles are coated in a mascarpone and mushroom cream sauce. Perfect with a lovely rich red wine from Sicily. The wine list has been well thought out and offers affordable options in addition to heavy hitters.

Desserts are classics, the espresso perfect, and there is homemade grappa to top off your meal. All I can say to the staff is Bravo!

Join The conversation. Let us know what you think.

Article Title: BoBo Chic At East Mamma In Paris
Photographs: curated by ES

About The Author
Andrew Scharf shares enchanting stuff on the topics of marketing, innovation, talent development, coaching, enchantment, and craftsmanship. He is also the head Koi at RedHerring, a consultancy under the WCW Group brand.

For further inspiration
Visit: RedHerring

When You’re Hankerin’ For A Little French Holiday

espadrilles_french-holiday_redddherring
“These shoes were made for walkin’…”

A little French holiday simply brings out the best in everyone. The frissons of Saint Tropez, catching a thief in Cannes, strolling in the vineyards of Burgundy and you are off in another world. Can’t you just sense a change in your temperament when you are sitting down with a chilled kir and an open Michelin map in front of you.

There is a sense of anticipation and excitement. A little French holiday is just the ticket to bring back your smile. My father claims that I’ve been on holiday ever since I left the States to work in Paris. That’s fathers for you all over.

Out our local, Cafe Brazza, everyone is talking holiday over their morning espresso and warm croissant. Shoulders are shrugged and hands are waved with passion and gusto. This year, there is a strong focus on nostalgia. Think Les Vacances De Monsieur Hulot by Jacques Tati and you get the gist.

As cinema buffs know, Tati’s film will put in you just the right mood for a little French holiday. Analyzing current trends, the people we know are booking simple holiday’s where pleasure is easy and honest. Picture black and white photographs from the Sixties and you will catch my drift. When I think of a little French holiday, I see an endless ream of Polaroid photos like a garland of clamshells hanging over a beach cabin. Speaking of a little French holiday, the natives are quite simply a different race when summertime blazes in the Hexagone in full glory.

Recently, the weather in Paris has stirred my memories of Brittany. It must be all that rain mixed with sunshine. Eating gallettes de sarrasin washed down with country cider at the Breizh Cafe in the Marais just the other day must have triggered my flashbacks as the rain came down in sheets in the street.

All joking aside, the evenings are now long and the sun doesn’t set until after 22h30. Quite a delicious feeling, I must admit. It’s like having two days squeezed into one. The queues at Bertillon for ice cream and sorbet are long. People are in shorts and sandals. The café terraces are packed, and no one is in a hurry.

Far from the city, the Parisians are tan, relaxed, and content. Everyone is talking about where is the “hot” place to be. The general consensus is that Calvi, Nice, l’ile de Rê, and Hossegor are the in places this summer.

To people outside France only Nice will strike a bell. As in all things, style demands focus. To sport the right look, use the local holidaymakers as your style guide for inspiration. In Paris, people choose their attire with deliberation. Issues of cost do arise, but it is more about being style savvy. The French Touch, which seems so easy to do, is quite difficult to get right.

sailing copy 2_french-holiday_redddherring
“Dancing to the back beat of your own drummer…”

I won’t say that it appears in their genetic coding, but I will say that there must be something in the water. Perhaps the trendy, Montcalm from the Pyrenees has trace elements we should be more aware of. Women seem sexier and men seem to have that certain unfussy dash which shows true élan. On holiday, the national mood swings and everyone wants what I used to refer to back in the States as that Cape Cod wind swept and sea bitten cool. Although dress codes vary across the country, there is one thing that you will notice. Style is timeless and effortless. There is a simplicity that anyone with a sense of aesthetics can achieve with just a pinch of effort.

If you go to any of the 4 locations I have cited, bring nothing with you. Everything can be bought on location: the right clothes, the perfect bathing suit, suntan oil and even a toothbrush.

Trendy Calvi
Of all the holiday hot spots, Calvi wins hands down as the trendiest place to be seen yet another year. You can spot the in crowd by their sunglasses. By far the shades of choice are Ray Ban aviators. Shirts are loose and of white cotton or linen mix. Dior beach towels dominate La Balagne, Chloe bags with a long strap swing across the chest and Sonia Rykiel dominate the “big” names.

Some of the women look like escapees from the chic stores such as Colette on the rue St Honore. Last summer, there was a woman with long blond hair, wearing a long evening dress calling out, “Marcello, Marcello” in one of the piazzas.

Recently, the French press has been running feature after feature on how chic Corsica is as a holiday destination. It is true that the coast on the side of Calvi is ravishing. However, most of the best coves are only accessible by boat, read the word “yacht”. The island has diverse eco zones and offers any adventurer every thing they need to subscribe to the Gypset.

Nice Is Back In Vogue
This Riviera destination has always had allure. Once an Italian city, you can feel straight away that it has more in common with la dolce vita. Not far outside of town is the charming port, Villefranche-sur-Mer. Last year, the town celebrated yet another anniversary of the Rolling Stones mythic recording, “Exile On Main Street”. In this town, it is only rock ‘n roll…

As you float through the narrow streets, turn up the volume on your iPod when listening to “Plundering My Soul”. To get the R&B vibe, rent an red Alfa Romeo coup for touring the countryside.

The Nicois attitude is very 1970s in the best sense of the term. No one on this side of the Riviera has hang-ups when it comes to bathing and lazing about in the sun. The Fitzgerald’s got good and lost down here and so can you. On the beaches and coves, women flaunt the gifts which nature has endowed them with without any complex. Men for the most part where a tiny slip in black.

The Promenade des Anglais still holds the magic for which the Riviera is justly famous. The lights at night along the magical palm studded crescent will delight the most jaded palates. Bling-Bling is common, but it just adds to the party flavor. The major religion here is sunbathing with fervour. Everyone seems so healthy. Of course the Mediterranean cuisine with its emphasis on fresh, local, and organic play big. Indulge in the real Salade Nicoise and you will see what truly makes this salad a French classic. Eaten on location has nothing to do with variations consumed elsewhere whether in France or worse overseas.

What I have always loved about Nice in summer is the town truly sparkles. Old Nice is where the action is and wears its Italian sense of style with nonchalance. If you feel at home with the gingerbread people, artists, and designers, you will absolutely love the fireworks display on Assumption.

Seeing the light show reminds me of that famous scene in Hitchcock’s, It Takes A Thief, starring Grace Kelly and Cary Grant. The whole area reeks of high heels, Rolex submariners, and Rivas. The opulence can be enjoyed as a perfect antidote to the any economic crisis psychology fostered by the grey skies and high seriousness in Northern latitudes. Come down and party. After all, everyone here is an exile from some street.

BCBG Paradise at L’ile de Rê
The BCBG tribe have colonised l’ile de Rê. It is as if everyone from Neuilly and Versailles decided to hold a Downeast clam bake just outside of Seal Harbor. At the beach, Portes-en-Rê, it will feel like old home week. Bad taste and bling have been outlawed.

Style trends are preppy. Find yourself a vintage Madras sports jacket to go with your Bermuda shorts. Leave your socks at home. Let your feet rejoice. Ralph Lauren would feel right at home here. The beaches are sand and the smell of Atlantic salt clings to the hair and skin. The island is very civilised and delightful for cocktails and late evening shindigs with family & friends. Bring a bag jazz records featuring Miles Davis, Charles Mingus, and Eric Dolphy. It will give you the ideal soundtrack to plan excursions. If you need to shake your booty, skip this place and head straight to Ibiza.

Cool Hossegor
Further down the coast as you hit the Landes country is Hossegor. It is home to the French kahuna and you can surf your heart out. The surfing style is everything. Quicksilver board shorts and wet suits predominate. Because of the surf attitude, American trends and brands run big here. Even vintage Levis jeans are common currency among the surf set.

The younger crowd of pretty young things to quote Evelyn Waugh, is particularly keen on bright colours reminiscent of the late 1960s and flamboyant prints. There is quite a Venice Beach scene here. After a heady day on the surf, there are enough clubs for you to dance the night away until dawn.

Getting Here
All major airlines land at Paris-CDG and provide excellent connections to internal flights or train links.

Article Title: When You’re Hankerin’ For A Little French Holiday
Photographs: ES

About The Author
Andrew Scharf shares enchanting stuff on the topics of marketing, innovation, talent development, coaching, enchantment, and craftsmanship. He is also the head Koi at
RedHerring is the digital communications agency under the WCW Group brand.

For further inspiration
Visit RedHerring redddherring.tumblr.com

Summer Is Cocktail Time

arg_cocktail-time
“When you’re torn between a margarita and a mojito…”

Cocktail time takes the sting out of sobriety. Now that it’s summer, it’s the perfect way to welcome a new season. Now take my cousin Muffy. She knows a good frozen daiquiri when she sees one. What I love most about my dear cuz is she doesn’t let small stuff get to her head, know what I mean. Open a newspaper and you’ll catch my drift. Reading current events and you feel buffaloed: riots, revolutions, horrid weather and the like. I wonder, do buffalo celebrate cocktail time?

So, Muffy dear, you will be pleased to know that Summer 2015 is going to be pure cocktail time. Everyone in Paris is wearing their chinos above the ankle. If that’s not enough reason to celebrate cocktail time, pink and kelly green are style favorites. Now where was I? Oh yes, looking for the crackers. Can’t eat chopped liver without crackers, what. Now, I remember. It’s about Muffy. She is so Madras, don’t you know.

I mean, even in winter she is up to her eyes in plaid. Cocktail time can do that to a person. My Mum says she is adorable. True she is most at home on the golf course or at our summer cottage off the coast of Maine. She is however, in her element anywhere, particularly at cocktail time. Can you imagine, it’s all down hill now that we’ve hit summer. It’s raining in Switzerland according to Louis. And in India, they’re heading to +100.

My gosh, I think I need a drink at this point. Wait, it’s too early for a G&T so I better stick to a cup of tea. Over the last few years, the tribe has seen the publication or re-edition of many books on the lifestyle and dress sense of American classics. These include “Take Ivy” by T. Hayashida, “The Ivy Look” by Graham Marsh & JP Gaul, “Preppy: Cultivating The Ivy Style” by Jeffrey Banks & Doria de la Chapelle, and “A Privileged Life” by Susanna Salk. By far the biggest hit has been the sequel to the Official Preppy Handbook by Lisa Birnbach.

party_preppy-style
“Because everyone loves a good party…”

With the craze for everything “vintage” reaching new heights, a new readership will feel right at home cuddling up with the OPH. It is perfectly suited to our troubled times. The humor alone makes this volume worth a couple of drinks. The book addresses all things Preppy: attitudes toward money, the right schools, pukka careers, suitable sports, political correctness, reality TV, and believe it or not even polar fleece.

The book has the charm and verve of the older version, but has been re-tuned like a grand piano. With artisanal gin such as Hendrick making the rounds at all the hip parties in the London last weekend, Lisa’s book has brought back into focus the tribe of Americana beloved the world over for its fascination with labradors, G&T soaked cocktail time, Camelot, yacht clubs and the old school tie.

It is probable that a copy sits permanently on the night table of Ralph Lauren, who has fashioned his empire on a dream established in 1635 on the rocky shores of New England.

Today’s new readership won’t remember the 1980s, Ronald Reagan, Jimmy Carter, or those all night parties on Cape Cod and Martha’s Vineyard when the OPH came out. True Prep’s renewed attraction harks back to a Golden Age of American life. Think of those TV chestnuts such as Leave It To Beaver.

lobs_cocktail-time_preppy-style
“Every preppy’s favorite summer sandwich…”

To get into the mood, why not go over to the drinks tray. There’s plenty of ice still left, and the shrimp cocktails are simply fab. Cocktail time must be the best time of day. Even my own memories are a bit fuzzy. Pink Gin can do that to a fellow. I can attest to being there. Well, someone carved my name into the balustrade at the Asticou. Thursday nights was the Biggie during the summer. Swing orchestra and fine dinning. The guys all sported deck shoes, Nantucket Reds, blue blazers and button down collar white shirts.

The gals were elegant, suntanned and wore a lovely pearl necklace handed down by their grandmothers. Nobody talked of name brands. However, we all knew where to get our clothes, which were formally or casually worn with nonchalance. With the endless rounds of drinks and smoke, everything was picture perfect. Nobody smoked electronic cigarettes at cocktail time. Like Audrey Hepburn once said, “It’s like kissing through a veil”. Sailing by day and imbibing at night to sounds of clinking glasses gave us a rhythm and many occasions for much laughter.

Summer brings al fresco lunches on secret island coves, the smell of pine and salt in the air, and the endless rounds of touch football on the beach. On other days, we would head over to Beals’s Lobster Pound with its wooden picnic tables for steamers, corn on the cob, and homemade blueberry pie. Can’t you just hear the voice over the PA, “Ah, numbah 54, your lobstah is ready!”

All these images are frozen in time not like margaritas but on the Internet for the intellectually and culturally curious. It’s an American version of the world of Jeeves and Bertie Wooster. Now the original readers are be a bit older today. Some are inter-married and some have traveled the world. The good news is they’re all still partying their boat shoes off.

So why has this trend for all things ivy come bouncing back? Well, for one thing, “vintage” is super trendy in fashion circles. Secondly, this lifestyle provides a good template not to loose your moral compass. Everyone needs sense of humour in a crisis, don’t you think. Thirdly, when it’s all said and done, it’s about “ease and confidence”. My own grandmother would have used one of those terrible politically incorrect adjectives, and said it was a question of “breeding”.

However, like with all luxuries, lifestyle “branding” has gone democratic in our global village. You might have a cottage in Hyannisport or Portofino. It doesn’t matter any longer what is your spiritual persuasion or the origins of your family. You can call your dog “Toussaint” or “Gladstone”. Nobody is fussed. It is about style, savoir-faire, and behaviour.

Even across the pond in towns such as Florence, a city of elegance, gentlemen can be seen wearing lime green or coral trousers, white polo shirts topped off with an old tweed jacket or linen blazer. On their sockless feet are loafers or boat shoes. Wrists generally sport an inherited old gold watch obviously inherited from Dad. No one pulls off style better than the Italians. So much so that certain Italians have purchased some of the very companies who manufactured the original clothes. Think of Brooks Brothers.

To sample today’s preppy style at its best, take an online visit with Ralph. You needn’t have been born to the Ivy spoon to glide into his vibe. All it takes is a little imagination. Lisa Birnbach will teach you the ropes; the rest is up to you.

T.T.F.N.

Article Title: Summer Is Cocktail Time
Photographs: curated by ES

About The Author
Andrew Scharf shares enchanting stuff on the topics of marketing, innovation, talent development, coaching, enchantment, and craftsmanship. He is also the head Koi at RedHerring, a digital communications agency the WCW Group brand.

For further inspiration
Visit RedHerring: Life In The Fast Lane

4 Hot Tips To Swingin’ In Paname

bar_paname_paris_redddherring
“Because you love Paris Fashion Week…”

With June here, the floodgates are open to another wild season of frivolity in the City of Light. For Paname fans there are many hot choices to eat, drink, and let out your inner party animal. Here are our 4 hot picks for swinging in Paname.

SoPi is old news to Panamers. However, this neighborhood continues to sizzle across the board. There’s a new steakhouse serving up aged beef to down for just up the road from Alex Haircuts. These guys continue to trim and cut the hottest locks in town. Best of all you can spot anyone who has been to Alex. His cuts are distinctive and highlight the best in the barber’s art.

Once you’ve got the SoPi look head over to Glass. It sits next to a typical Pigalle sex shop. Don’t be put off by the guerrilla outside or the unassuming neon sign. Be prepared to wait like a sardine in an enclosure before you’re given the green light to enter the bar.

glass_paname_paris_redddherring
“When you love a make believe ballroom…”

The ambiance is dark and the crowd is always in party mode. One of my colleagues says this is where disco jive meets dacha dive. The big ticket this season is Tattoo You. No, they are not selling signed copies of the Rolling Stones record. It’s the must drink cocktail of the season made with mezcal, ginger, grapefruit, lime and beer. Drink two of these and you’re ready to cha-cha.

Hep cats munch on hotdogs and homemade pickles when they’re not bobbing up and down like fish bait. No this is not Studio 54, but the lights on the dance floor will give you dirty dancin’ flashbacks. If you can’t get in, try Dirty Dicks across the street. DDs specialize in Mai Tai’s. Pretend you’re in a re-make of South Pacific. Throw caution to the winds, Bali Hi style.

fumoir_paname_paris_redddherring
“Because you love smoke ‘n mirrors…”

In case you find yourself near the Louvre, check out Le Fumoir. Since it’s opening, it’s been packed out day and night. Punters love the food while tipplers go big on their cocktails. We counsel booking in advance. No point in being turned away at the door. If you want to pretend that you’re living in a Scott Fitzgerald novel order a couple of gin fizzes. If you really want to go big time, make them pink. This was Zelda’s favorite. Great place to people watch and have a stellar lunch.

candel_paname_paris_redddherring
“When you’re seeking out Montezuma…”

Candelaria
For something a bit out of the ordinary, we recommend this taqueria. Think Montezuma and Indiana Jones. Perfect for stoners who love anything grilled. Although the eating area is just large enough to swing a cat, right behind the back wall is one of the best cocktail lounges in Paris.

Their margaritas kick ass and will put you under the volcano in no time. Who knows you might even meet a Malcolm Lowry wannabe. Reminds me of a place I knew in the West Village. Speakeasy gravitas laced with the casualness to keep you smiling. Their tacos and tostadas should soak up all that alcohol. To top the evening off you could head to Chez Castel in Saint Germain. Just bring someone with long sleek legs. Then you’re guaranteed to get in. Cheers!

Article Title: 4 Hot Tips To Swingin’ In Paname
Photographs: curated by ES

About The Author
Andrew Scharf shares enchanting stuff on the topics of marketing, innovation, talent development, coaching, enchantment, and craftsmanship. He is also the head Koi at RedHerring, a digital communications agency under the WCW Group brand.

For further inspiration
Visit RedHerring: Life In The Fast Lane